Assistant Manager - Marketing at Kenya Revenue Authority (KRA)

Job summary:

This role is responsible for implementing marketing strategies to drive business growth in line with KESRA goals.

Key responsibilities:

• Analyze/forecast trends and develop innovative strategies to enhance brand position and grow brand awareness levels.
• To develop and implement marketing in line with the strategic objectives of the School and support.
• Coordinate all publicity efforts for the School.
• Conduct market research, product development, and students’/participants’ enrolment.
• Develop simple and complex advertising strategies for the School/all products, and monitor impact.
• Set and drive digital marketing strategies through the various tools for the School, and establish a strong client relationship on these platforms to enrich customer service.
• Plan, implement, monitor and evaluate online media campaigns (innovative and effective).
• Coordinate execution of SEO/SEM, analytics, social media management.
• Develop strategies to create new relationship and partnerships with relevant stakeholders and ensure that existing collaborations are actively engaged.
• Set KPI’s and measure ROI for marketing activities undertaken.
• Oversee daily operations/coordination and supervision of the Unit
• Prepare and manage marketing budgets.

Academic and Professional qualifications

• Bachelor’s Degree in Marketing, Business Administration or Commerce.
• Membership to a relevant professional body e.g. MSK

Relevant work experience required

• Minimum of five years’ experience in a similar role.

Skills required

• Knowledge of the market trends, competitors in the market and future outlook.
• Expert in marketing and ability to implement new and innovative marketing strategies
• Proficiency in data management and analytical skills.
• Social media strategist
• Interpersonal and cross-functional skills