Marketing & Business Development Manager at Kenya Association of Manufacturers

Reporting to: Head of KAM Consulting Location: Nairobi Contract Type: Permanent Contract

Job Purpose: To Support the KAM C Unit by providing leadership in; business development, export market development and promotion, KAM Consulting products and services development, marketing and sales of KAM C products and services, delivery of KAM C services to members and generation of revenue for KAM sustainability.

Key objectives

• Marketing of KAM Consulting products and services
• Develop and Sale new innovative products to generate new revenue streams
• Support Execution of KAM Consulting Flagship Events
• Support development and roll out of publicity and communication plans for the team

Duties & Responsibilities

• Oversee and champion export market development and promotion for the KAM members and the industry
• Coordinate marketing of the KAM consulting products and services to support delivery of the unit workplan in line with communication department.
• Coordinate content generation for different communication and publicity campaigns and media channels to
•  increase brand visibility of KAM Consulting products and service offerings.
• Coordinate market research on member interest, emerging industry trends and market competition in the consultancy and training sector.
• Support sales pipeline development to increase lead generation and customer acquisition unit,
• Support development and commercialization of new products to generate new revenue streams in the unit;
• Support execution of flagship events in the unit such as exhibitions and award schemes,
• Perform coordination and supervisory functions to the Business Information and Market development section initiatives at KAM for the benefit of the industry and other target sectors;
• Support KAM fund raising initiatives for sustainability of KAM Consulting unit;
• Improve quality of information held by KAM towards commercialization activities
• Deputize the Unit Head in implementing the KAM Consulting initiatives to ensure all KAM C functions remain viable revenue centers,
• Perform any other duty assigned by the Chief Executive.

Person Specification /Requirements:

• Degree in Marketing/Education /Business Administration
• A masters degree in a relevant field is an added advantage
• A professional qualification in Marketing, affiliation to a professional body is added advantage
• Over 7years experience in Marketing and business development practice, 5 of these middle level management with a reputable organization operating in a comparable sector.
• Stakeholder management skills
• Event management experience
• Good knowledge of the manufacturing industry.