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  • Posted: Sep 28, 2021
    Deadline: Not specified
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    We are known for providing unique custom software solutions you cannot find easily on the market.ABNO Softwares International is firm based in Kenya; one stop shop for all custom software solutions, web design and ICT consultancy. We provide state-of-the-art solutions for institutions, organizations and corporations with exemplary support services.


    Read more about this company

     

    Marketing Manager

    Department: Business Development

    Reports to: Business Development Manager

    Supervises: None

    Location: Nairobi with some travel out of Nairobi

    Job Summary

    The marketing manager position holder is responsible for the promotion and positioning of the ABNO brand by ensuring that the company is communicating the right messaging to attract prospective customers and retaining the existing clients.

    Role & Responsibilities

    1. Work closely with the Business Development Manager to execute business and marketing plans and to develop corporate leads, contacts, presentations, and proposal packages.
    2. Evaluating and optimizing marketing and pricing strategies for all the products. 
    3. Analysing market data and trends of the industry in Kenya and the region and preparing forecasts.
    4. Generating new business leads.
    5. Oversee the content creation, and generally manage the content creators.
    6. Work closely with the sales team to close on market leads.
    7. Analyse customer behaviour and adjust marketing strategies accordingly.
    8. Developing strategies to increase brand awareness.
    9. Increase market share by coordinating marketing strategies with the sales, financial, customer experience, and technical departments.
    10. Developing and managing the marketing department's budget.
    11. Overseeing and carry out branding, advertising, and promotional campaigns and reporting on the outcomes of the marketing activities carried out.
    12. Preparing and presenting quarterly and annual reports to management.
    13. Promoting our brand at trade shows and major industry-related events.

    Knowledge, skills and experience required

    1. Bachelor's degree in marketing, finance, business administration, or similar.
    2. A master's degree in a relevant field will be advantageous.
    3. At least two years' experience as a marketing manager.
    4. Proficiency in software marketing.
    5. Extensive knowledge of marketing strategies, channels, and branding.
    6. Excellent public relations skills
    7. Research and report writing skills

    Other Competencies

    1. Superb leadership, communication, and collaboration abilities.
    2. Exceptional analytical and problem-solving skills
    3. Strong time management and organizational abilities.

    Performance Standards

    1. Good analysis of the market
    2. Increased market share
    3. Increased brand visibility
    4. Innovative ideas for business solutions
    5. Problem solving and sound decisions made to address customer requirements

    Method of Application

    Interested and qualified? Go to ABNO Softwares International on www.linkedin.com to apply

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