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  • Posted: Jul 17, 2017
    Deadline: Not specified
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    Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
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    Manager - Campaign Management and Capabilities

    Brief Description

    Reporting to the Senior Manager – Campaign Management and Capabilities, the position holder will aid in driving the CVM (Customer Value Management) strategy and execution of Safaricom’s One to One customer marketing efforts which are aimed at achieving increase in revenue, active customers as well as reduction in Customer churn.

    The job holder will support in the implementation of campaign management tools and ensure extraction of business benefits from the campaign management tool.

    Responsibilities for the Campaign Management and Capabilities Job

    • Support of Senior CVM Manager in design and execution of BTL campaigns
    • Govern and manage Flytxt execution and delivery of campaigns
    • Execute the Below the line marketing strategy for Safaricom
    • Support the Senior Manager CVM in the design and execution of campaigns
    • Work with several stakeholders to develop and execute BTL marketing programs to introduce customers to new products / segment initiatives, initiatives to drive uptake and penetration of existing products and segment initiatives.
    • Management and execution of customer inactivity campaigns.
    • BTL execution of the loyalty management scheme
    • Work with the Analytics team to ensure the BI evolves to meet the analytical needs of BTL marketing
    • Ensure adherence to the Safaricom’s BTL customer communication policy.

    Requirements for the Campaign Management and Capabilities Job

    • Degree in Business, Marketing, Sales, Finance, IT or Computer Science
    • Deep understanding of Telco billing, data mining and reporting systems.
    • Very strong focus on Customer insights and proven ability to combine numbers and analytics to understand, predict and influence customer behavior
    • At least 3 to 5 years Telco experience, with at least 2-3 years running Below The Line marketing actions and campaigns in a Telco environment
    • Strong awareness of market trends, competitive impacts and market opportunities.
      Achievement oriented.
    • Innovative and creative.
    • Strong interpersonal and people skills.
    • Strong communication skills.
      Highly organized, conscientious and detail oriented
    • High flair for numbers is a must

    Method of Application

    Interested and qualified? Go to Safaricom Kenya on shub.safaricom.co.ke to apply

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