Marketing Manager at Co-operative Bank of Kenya

Reporting to the CEO, the position will be based in Nairobi with extensive travel to other parts of the country.

Marketing Manager Job Responsibilities

Business Development and Planning

• Prospect for new clients and turn into increased business, Identify and prioritize attractive market opportunities by identifying and analysing market segments, market size, industry trends, market needs, competition, product usage and profit potential;
• Marketing and selling the Society’s products both BOSA and FOSA to the members and potential members and making presentations to institutions in support of various commercial services and products;
• Prepare the Marketing Department annual budget in coordination with the Finance Department and Develop strategies to position Sacco Products, services and market positions to take advantage of identified market opportunities and to differentiate the Sacco from competition;
• Submit weekly marketing progress reports and ensure data is accurate to the CEO.

Management and Market Research

• Develop and administer comprehensive marketing plans for the SACCO within the approved annual budgets and conduct market research/studies for the SACCO, analyse results, and present a timely written report where workable recommendations are made to management;
• Represent the Society in any forum as directed by the Chief Executive Officer or Board of Directors.
• Write and Produce the Sacco newsletter, marketing brochures and other relevant marketing materials among other roles.
• Manage the human resource in the marketing department.

Requirements for the Marketing Manager Job

• Bachelor’s degree in Business, Marketing, Commerce or equivalent;
• Minimum of 4 years’ experience in a similar position;
• Professional Membership to Marketing Society of Kenya and a professional qualification in CIM is an added advantage.
• Excellent leadership and management skills;
• Excellent ability to grow the business;
• Certificate of Good Conduct.