Agricultural Field Sales Executive at Corporate Staffing

Our Client is an SME based in Nairobi that imports and distributes a wide range of pesticides to farmers and farms in Kenya. They seek to hire a competent candidate to aggressively promote and market new and existing agricultural inputs among farmers (small and large-scale) and distributors in the territory.

Job Responsibilities

• Take lead in gathering relevant market intelligence such as competitors’ marketing and sales activities, product pricing, discount structure and distributor incentive system in the territory; Product presentation, pricing structure and sales staff incentives to enhance sales.
• Take charge of promotion and marketing of new and existing products among farmers.
• Design, implement and maintain an effective marketing strategy of the company products.
• Popularize usage of company products through demonstration, field days, farmers’ trainings and on-farm verification trials.
• Ensure that products samples issued out for demonstration are used for the intended purpose.
• Maintain regular contact and good rapport with key clients (farms and distributors) to ensure that the company products are stocked by distributors and used by farmers.
• Attend and assist in organizing relevant marketing activities in the territory.
• Identify, recruit, maintain and service potential end-users and distributors to ensure potential sales are realized at all times.
• Plan and manage client contacts and follow up to secure sales.
• In liaison with immediate supervisor, negotiate product sales price and terms of sales with clients to maximize on profitability.
• In liaison with the management, vet new and review existing clients for credit worthiness.
• Obtain and maintain sufficient information on clients’ ability to service credit and ensure that the management is well updated on dangerous clients.
• Prepare seasonal / quarterly sales forecast, marketing programme and budget for the territory.
• Recruit suitable, guide and monitor the performance of short-term marketing staff in the territory.

Qualifications

• Agricultural training at Degree level
• Age: Preferably 29 – 33 years;
• Minimum 3 years in direct agricultural input sales or dealing with farmers
• Valid driver’s license and minimum 2 years driving experience
• Willingness to relocate
• Good personal skills and attributes required
• Good planning and organizational skills and ability to work creativity in problem solving
• Excellent interpersonal communication skills, networking and prospecting skills
• Goal driven, confident, outgoing personality and ability to work independently with minimal supervision