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  • Posted: Jan 18, 2018
    Deadline: Jan 31, 2018
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    The Karen Country Club is a family oriented club, founded in 1937 and prides itself in being one of the oldest golf clubs in Kenya. A large part of the 18-hole course was built on the former coffee estate developed by the Danish pioneer Karen Blixen, whose life and times were depicted in the lyrical film `Out of Africa`. Indeed, the shade trees from her coff...
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    Marketing & Business Development Manager

    Job Summary

    Applications are invited from qualified persons for the above vacant position. Qualification Level: Bachelor Experience Level: Senior level Experience Qualification Level: Bachelor

    Experience Level: Senior level

    Experience Length: 8 years

    Job Description

    Reporting to: General Manager

    Main Purpose of the position

    The Marketing and Business Development Manager will be responsible for developing and implementing a comprehensive internal and external marketing plan, supporting and developing customer relationships, providing effective leadership in building a high performing culture that will increase revenues and profits as well as transform the Club-Member’s relations.

    Other Key Activities Include:

    The Candidate will be required to:

    • Using knowledge of the market, identify and develop the club’s unique selling propositions and differentiators.
    • Collaborating with other senior team members in the development and implementation of the Club’s broader corporate and communication strategy. Devising strategies for driving growth across the Club.
    • Analysing existing approaches to the development of business and making changes where appropriate.
    • Setting targets for new business development for the teams.
    • Implementing new business initiatives across the teams.
    • Identifying sales opportunities as a result of market changes.
    • Setting up meetings with prospective customers to sell the Club’s services.
    • Acting as a key contact for large customer accounts and suppliers.
    • Forming strategic partnerships to leverage existing networks.
    • Negotiating sales contracts with customers and ensuring their profitability.
    • Devising marketing strategies, materials and tools to support business development.
    • Monitoring customer satisfaction with members and existing clients to ensure service delivery.
    • Developing and driving robust member relationship and engagement programmes.
    • Lead Club’s Public Relations Management and related publications.
    • Develop, obtain sign-off and implement a feasible brand and image strategy

    Qualification

    • Experience 8years relevant experience with extensive background in marketing, business development and client relationship management in the hospitality sector. Bachelor’s degree in Marketing or business-related field.
    • Diploma in Events Management, Brand Management or PR will be an added advantage.
    • Desirable MBA Skills and Personal Attributes.
    • Good command of English, both written and oral ·
    • Excellent communication and customer service skills.
    • Strong analytical and project management skills. 
    • Confident and dynamic personality.
    • Strong creative outlook.
    • Shown ability to be creative in people management

    Method of Application

    Forward your CV and Cover letter to - Email: recruitment@karen.or.ke Subject: Application for (Position) Note: The Application deadline is 31st January 2018 Only SHORTLISTED candidates will be contacted.

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