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The William Grant Foundation’s vision is a Scotland where everyone has the opportunity to thrive William Grant & Sons has always taken a long-term view to support its people, its communities and its business. Building on a long tradition of supporting community groups and charities, the company now sets aside 1% of pre-tax profits each year for use by the William Grant Foundation.
The Foundation is committed to a future where everyone in Scotland has the opportunity to thrive, a belief that is deeply rooted in the core values shared by the William Grant family and the company.
Job description
We are looking for energetic and commercially-minded Market Development Managers to join our team in Nairobi. They will deliver William Grant and Sons’ commercial & marketing objectives within the On-Trade and Off-Trade channels, maximising opportunities to build long-term brand equity and value, whilst ensuring delivery of short-term financial results and long term profit growth.
From day one you will be responsible for:
- Translate the MEA regional strategy to develop detailed activity grids with relevant KPIs.
- Assist with the development of the Channel Plan and execution of deliverables in each segment.
- Manage the “Route To Consumer”: distributors and wholesalers network in the market.
- Locally plan, set and agree budgets (depletion, shipment, stock level) and objectives with the Country Manager.
- Implement shopper marketing principles in terms of visibility and activations.
- Support the Country Manager to achieve the commercial objectives and policy for each market.
- Monitor the supply chain and proactively manage any issues to ensure timely and smooth market supply (orders follow up).
- Build strong, mutually beneficial relationships with distributors, liquor retail, Off Trade key accounts managers and wholesalers.
- Analyse monthly depletions, stocks and forecasts to stay informed of trends in the markets.
- Source relevant market share data (e.g. IWSR / Retailer output / Nielsen etc.) and identify gaps, making recommendations on feasible solutions.
- Understand and deliver the pricing strategy locally for each brand and explore ways of generating brand value pricing.
- Ensure optimum numerical distribution and visibility of our brands.
- Build solid awareness of external market trends (consumer, competitor, political insight), and identify opportunities to drive business development through existing and new customers or routes to market.
- Manage all market visits from the regional team (Premium Brand Specialist, Marketing Support etc.
You'll bring:
- Educated to degree level, or equivalent.
- Solid track record of positive contribution towards key accounts, ideally in the Wine & Spirits or Beverages industries.
- Strong numerical skills with the ability to identify insights from data.
- Exceptional influencing and negotiation skills; able to network across functions and at all levels of the business and challenge constructively.
- Excellent interpersonal skills; able to express yourself in a clear, succinct, compelling and energetic manner
- Creative with an entrepreneurial spirit.
- Action oriented self-starter who is able to work with minimum supervision.
- Demonstrates professionalism, credibility, trust and respect both internally and externally.
- Fluent in English, with any additional languages such as French an advantage
- Comprehensive understanding and working knowledge of Prestige brand building with the ability to bring creative solutions and balance commercial delivery (desirable)
- Evidence of being able to apply category management principles to form commercial propositions that drive value and volume growth (desirable)
If this sounds like you, please contact angie.cheung@wgrant.com and send an up to date copy of your CV and a cover letter including the following details:
An outline of your current package and expectations
Notice period from your current role
As this role will be based in Kenya, please also confirm your right to work.
Closing date: Sunday 16th December
Due to the high level of applications only successful candidates who meet the above criteria will be contacted.
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