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  • Posted: Feb 19, 2019
    Deadline: Not specified
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    Greenlight Planet is on a mission to revolutionize rural energy access for the 1.5 billion off-grid villagers who use dirty, dangerous kerosene lanterns for light. In four years we've sold 1.6 million solar lights to off-grid families in South Asia and Africa— all paid for up-front, in cash— the latter 1 million customers acquired over the...
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    Senior Associate - Brand Activations

    Job description

    The Role:

    Greenlight Planet is looking for a Senior Associate - Brand Activations who will have a leading role in planning and execution of Brand activation activities for the entire life cycle of all Sun King products and services.

    Key responsibilities for the role:

    • Develop Brand activation plans aimed at supporting Sun King Commercial Business Unit (B2C & B2B) so as to assist in achieving targeted revenue and market share levels.
    • Develop and manage relevant activation plans and execute the concepts so as to have a memorable impact on the targeted consumers, B2B Partners & Internal Stakeholders.
    • Achievement of set targets for various campaigns through effective participation and coordination of BTL activities in the trade.
    • Conceptualize, develop and roll out BTL activation plans in liaison with the relevant department and/or activation agency.
    • Ensure visibility for all Sun King products in the market as per set targets.
    • Manage relationships between Sun King and all activation agencies as well as between the marketing division and other internal partners.
    • Monitoring and reporting on the expenditure of the market activations budget.
    • Management of all Sun King Events (Internal & External) inclusive of Industry conferences
    • Work with Creative team to ensure all customer facing materials are as per Sun King brand guidelines.
    • Work with the Procurement team to source for competitive suppliers for all marketing materials.
    • Raise Purchase Orders for suppliers ensuring timely delivery and payment processing.

    Key performance indicators:

    • Manage Brand Activation Events and activities and Identify opportunities/action plans within specific projects with real time tracking.
    • Develop and apply in-depth understanding of consumer insights to advance the business agenda. Key focus on engaging and driving ROI within the targeted consumers, B2B Partners & Internal Stakeholders.
    • Managing the briefing process, day to day evaluation, co-ordination and control of Support agencies in delivering campaigns with Brand manager, Commercial Business Unit (B2C & B2B), and third-party agencies.
    • Attainment of communicated visibility and market branding targets through effective management, co-ordination and distribution of BTL activities
    • Ensuring that all branding is implemented to set Sun King standards (Per our Pictures of Success)
    • To effectively manage resources allocated through effective monitoring of activities and by providing support to the Commercial Business Unit (B2C & B2B)
    • Co-ordinate with the Commercial Business Unit (B2C & B2B) and trade activation team to support go to market activities for the company wide campaigns, activations and trade activities.
    • Working closely with other departments to ensure that activities planned are executed correctly and on time.
    • Ensure the market activations calendar is synchronized and incorporates all relevant stakeholders where possible to maximize on savings and efficiencies.
    • Ensure quarterly evaluation of activation agencies with procurement teams based on the set performance criteria.
    • Effectively monitor and control the activations budget within approved departmental budget.
    • Ensure timely submission of regional reports and triangulating shared reports from different regions and come up with insights that can be adopted in different regions.
    • Collect, compile and provide product & brand performance feedback to internal stake holders with input from trade activation and sales team to ensure that we improve on our products, services and processes.

    The ideal candidate has:

    • A degree in a business-related field. Masters encouraged.
    • 2-3 years’ hands on experience in Sales or Marketing related environment.
    • Excellent team player.
    • Self-motivated, self-starter who is willing to take initiative, ownership & accountability
    • Ability to develop external partnerships and form strategic alliances
    • Attention to detail with excellent interpersonal and communications skills.
    • Highly results and performance oriented.
    • Excellent negotiation/influencing and presentation skills.

    We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa and Asia. If this sounds like you, we would love to hear from you.

    Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.

    Greenlight Planet believes in equal opportunity for all people, everywhere. It is the reason we exist! So, regardless of your race, colour, religion, sex, marital status, sexual orientation, national origin, HIV/Aids status, disability or any other protected characteristic as established by law, we will accept your application and make a decision based on your suitability for the position.

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