Marketing & Communication Officer at Kenya Power Pension Fund (KPPF)

Purpose of the job

The Marketing & Communication Officer is responsible for providing marketing support, promoting brand visibility, strategic market intelligence, corporate social responsibility, internal communication and public relations.

Responsibilities

• Lead the development and implementation of the Fund’s marketing strategy ensuring alignment to the overall business plan to sustain growth and investment returns.
• Develop and manage internal marketing communication systems on products and services.
• Perform market studies to generate market information that support strategic and tactical decisions for the Fund.
• Coordinate all activities of product development and enhancement to support quality of products and services.
• Coordinate all activities to establish effective market segmentation for products and services.
• Develop and manage external marketing communication systems on of the Fund’s capabilities and corporate activities.
• Develop robust media campaigns that will positively profile the Fund among key publics.
• Coordinate media monitoring activities and prepare a monthly report on coverage received.
• Ensure corporate events are well publicized and well covered in the media and internally.
• Continuously monitor the corporate website and other online media and ensure that information uploaded is accurate and projects a positive image.
• Responsible for overseeing all the branding aspects of the Fund and production of the internal and external newsletters.
• Develop and implement a corporate communications strategy and an internal communications plan.
• Foster positive community relations through various initiatives and CSR programs and coordinate special corporate events.

Qualifications

• Bachelor Degree in Commerce, Marketing, Communication or Business Management from a recognized university.
• Registered Member of relevant professional body.
• Five (5) years’ working experience in Marketing, Sales, Public Relations or Communication.
• Marketing and Communication experience and knowledge of current best practices and trends.

Competencies

• Excellent command of written and spoken English and Kiswahili.
• Strong Writing and Editorial skills, Event planning and management skills
• Creativity and innovation skills.
• Established media relationships with a track record of securing high-quality press coverage.
• Good oral and written communication skills.
• Good customer relationship management and presentation skills
• Personal motivation and drive exhibited through commitment to hard work, continuous improvement and achievement of goals.
• Risk awareness and focus – demonstrate understanding of risk management practices, standards and regulatory requirements.