Business Development & Marketing Manager at East African Gasoil Ltd (EAGOL)

Responsibilities:

• Build and manage customer portfolio to improve volumes, margins, credit metrics, and business development.
• Monitor Company performance and create marketing strategies for profitability against performance targets in line with the Company’s strategic plan
• Identify emerging business and revenue generation avenues in the market and develop business plans to capture growth opportunities.
• Evaluate financial aspects of product development including budgets, expenditure, appropriations, return-on-investment and profit-loss projections.
• Manage and co-ordinate staff and distributors on marketing campaigns & promotions in line with the Company’s strategy
• Develop products and methods for client retention and ensure overall good customer relations across operations
• Proactively liaise and communicate with all business units within the company to ensure customer’s requirements are met and exceeded
• Offer support to wholesalers, distributors and retailers on product matters including stocking, pricing and merchandising.
• Maintain a sales portfolio and recruit new commercial customers to grow business size and increase market penetration.
• Maintain records of industry trends and provide market intelligence on competitors’ pricing, market share and activities.
• Take the lead in commercial tender identification, compilation, submission and lobbying.
• Observe Company brand management and formulate public relations policies, procedures and controls
• Take charge of budget formulation and stewardship for the department and provide Company marketing reports.

Qualifications: