Product Manager, Integrated Diagnostic Solutions East & West Africa at BD

Job Description

Reporting to theBusiness Leader/Hub Leader Life Sciences East Africa, the newly created role of Product Manager – Integrated Diagnostic Solutionswill be responsible to develop, implement and execute marketing plans in line with the marketing budget. You will co-develop and implement the strategy to build products’ brand awareness as well as implement global product strategy locally in line with the local market requirements. You will support making brand a competitive weapon by building brand awareness in target groups – To make brand a competitive weapon by building brand awareness in target groups – nurses, doctors, hospital management, distributors, KOLs (Key opinion leaders).

Key Responsibilities

• Participating actively in formulating and ensuring the implementation of brand strategies and tactics to generate sales growth in the market
• Assuring meaningful and actionable market knowledge and insights/analytics in the market
• Contributing to demand forecast in close collaboration with local management and other local functions
• Interacting with regional strategic marketing to validate local strategy
• Contributing to financial budgeting, forecasting in close collaboration with local management and other local functions

Education And Qualifications

• Bachelor’s Degree in Marketing, Business Management or a related field.
• Chartered Institute of Marketing (CIM) professional certification will be an added advantage
• Minimum 4 years of brand management experience within the healthcare sector, encapsulating progressive achievements across a multi-discipline environment.
• Well experienced within the healthcare environment preferably with experience of medical devices/instrumentation, demonstrate strong strategy and forecasting skills.
• Demonstrate strong business acumen (including ability to analyze information and make recommendations to management)
• Collaborative and team player, with ability to work closely with diverse teams (geographical & cultural)
• Strong strategic thinker who anticipates trends and competitor activity
• Strive for continuous improvement in self, others and in processes and procedures
• Show a strong aptitude for dealing with ambiguity

Required Skills

• Strategic sales & marketing planning
• Strong commercial acumen
• Distribution & Channel Management
• Strategic account management
• Industry/Market knowledge
• Customer focused
• Innovative thinker
• Inclusive behaviors
• Global & collaborative mindset
• Optimized execution and performance
• Versatility / organizational savvy
• Drive for results
• Decision maker with excellent analytical & judgment skills
• Leadership/change management
• Ability to build trust & collaboration with diverse teams
• Ability to influence others
• Ability to work in a matrix environment
• Comfortable with ambiguity and uncertainty, very resilient during long-sales processes
• Experience in project management

Other Requirements

• Fluency in English (spoken and written).
• Able to work independently and prepared for frequent travel within the region and internationally