Enrollment Manager - Marketing at KCA University

Job Objective: The job holder will be responsible for development and implementation of student recruitment and retention strategies and programmes.

Duties and Responsibilities

• Develop and implement recruitment and marketing strategies for the University;
• Develop a recruitment and marketing policy;
• Develop and execute annual enrolment management plans;
• To promote effective communication and superior customer service to students;
• Manage outreach activities, front office, call centre and media activities;
• Develop and monitor budgets for enrolment activities;
• Manage the design and development of all branded material;
• Champion social media marketing and ensure KCA-U brand remains visible;
• Provide market information through market research on a continuous basis;
• Supervise and train Enrolment coordinators and ensure professional customer care standards in the University;
• Liaise with the strategic communication department in the execution of marketing & communication plans
• Market the University to prospective students and parents and others in the general public
• Prepare, manage and safeguard the use of marketing resources for the campus
• Liaise with internal customers, government agencies, tertiary and corporate institutions to enhance enrollment for KCA University programmes
• Liaise with Quality Assurance to monitor the provision of quality customer care services

Qualifications and Experience

• A Bachelors degree in marketing.
• Master’s degree – Preferably a Masters of Business Administration.
• Proven track record of consistent, high marketing performance
• 7 to 8 years work experience with at least 5 years’ at supervisory level

Other Skills and Competencies

• Excellent interpersonal and communication skills – both verbal, written and collaborative management style;
• Demonstrated record of managing a marketing portfolio;
• Knowledge of student services and operations.
• Demonstrated leadership skills.
• Proficiency with office technology