Brand Manager at Novartis

Job Description

• Segments customer groups by agreed criteria.
• Identifies potential key tactical options within each component of the marketing mix.
• Optimizes channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Executes key expert development program.
• Leads development and delivery of key promotional campaign materials from insights to review, production and implementation.
• Leads the development of full-scale communication plans across the product life cycle.
• Leads pre-launch and launch campaigns and evaluates outcomes.
• Aligns cross-functional resources to the brand strategy
• Manages brand finance and budgets, including appropriate management of brand resources.
• Drives consistent execution of product strategy throughout Marketing, Sales, Managed Markets/Market Access, Medical and Sci-Ops using appropriate KPIs.
• Manages effective agency partnerships.
• Monitors business performance and external environment via appropriate tools and takes corrective action as required to meet business objectives.
• Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
  
   

Minimum Requirements

• Bachelors degree
• MBA in Marketing desirable.
• 3-5 years experience in professional post within the organization
• Highly developed organizational skills
• Strong verbal and written communication skills, maturity to deal with matters of confidentiality and sensitivity.
• Computer literate with advanced proficiency in desktop applications e.g. MS Word, MS PowerPoint, MS Excel, Lotus Notes, MS Outlook.