Digital Content Administrator at Zetech University

Ref: ZU/10/25/101

In line with our commitment to bring on board talented and motivated team members, we are seeking to recruit a suitably qualified candidate to fill the position of a Digital Content Administrator.

The ideal candidate is a character with high interest in social media, a tech enthusiast, a self-driven professional with good analytical and report writing skills with a keen eye on details. S/he must be a highly committed individual who is a team player, proactive, customer focused and dedicated to offering service while providing solutions and support in a timely manner. S/he must be committed and able to go the extra mile.

Duties and Responsibilities

Reporting to the Digital Marketing Executive, the position holder will be responsible for the following amongst others:

• Write, edit and publish original stimulating content for the interwebs (websites, portals, blogs, videos, social media posts, email campaigns, podcasts, e-books, whitepapers, and more) that motivates, inspires, educates, informs and sells.
• Prepare well-structured drafts using Content Management Systems.
• Proofread and edit blog posts before publication.
• Local directory submissions, content creation and linking (Helped with PR).
• Maintain close links with other parts of the University teams to ensure coherent delivery of activities aligned to the online marketing strategy.
• Assist in the creation of mock up email campaigns layout, for online promotion.
• Assist in getting visibility of our website, brand and social media platforms.
• Become an influencer who makes an impact on the University and within the industry through the production of eye/ear catching multimedia content rendered on diverse digital platforms and other; people’s blogs, company Facebook fan page and forums.
• Assisting the marketing teams (offline and online) in identifying needs and gaps in order to develop content for advertising campaigns that generate results.
• Test and implement various search engine marketing techniques.
• Analyze the website for improvements, have an in-depth knowledge of keyword research.
• Analyzes, reviews and implements changes to our websites so they are optimized for search engines.
• Ensure uptime of all our online portals on a daily basis.
• Updating of our website CMS, plugins and modules.
• Assist in getting visibility of our website, brand and social media platforms.
• Back linking, building internal and external links to the website by ensuring we are listed in the top commanding online databases.
• Conducting Search Engine Optimizations (SEO).
• Coordination with designers/brand to complement text with images, graphics and charts.
• Management and monitoring of external directories, listings partner websites and other external platforms holding our information including but not limited to Wikipedia, regulatory bodies etc.

Qualifications

• A Bachelor’s degree in Journalism, Mass Media and Communication or similar field is preferred.
• Must have acquired practical skills and relevant qualifications in, WordPress, Adobe Creative Suite, HTML, CSS, Java, PHP and Web-related languages.
• 2 – 3 years of related experience working with web development and digital marketing content.
• Proven track record of writing, with experience in making complex topics understandable and engaging.
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.