Based in: Harare, Zimbabwe; Lilongwe, Malawi; or Nairobi, Kenya
Up to 25% international and domestic travel
Reports to the Vice President, HIV and TB Programs
Position contingent upon funding
PSI has been commissioned by a trio of donors to develop a new global brand for communicating the benefits of HIV treatment. In the West, the slogan “undetectable = untransmissable” or “U=U” has revolutionized the way many people living with HIV see treatment and communicate about their HIV status. It has restored confidence and safety to sexual relationships and powerfully reduced the stigma of HIV.
This project will use principles of human centered design, marketing and behavior change to identify an equally powerful message about treatment’s benefits for audiences in sub-Saharan Africa. Building off insights garnered from other projects and research, and in team work with a market researcher and a creative agency, we will develop the core of a global “brand” for treatment that reframes anti-retroviral therapy from a negative associated with HIV, to a positive associated with health, normalcy and belonging. We’ll tailor this brand to two local contexts in Africa, building robust, multi-level communications campaigns. Our audiences will be people living with HIV, but also health care workers and the broader community. We want everyone to know that HIV treatment returns those living with the virus to health and eliminates transmission of the virus.
Success will be measured both in terms of changed attitudes and beliefs, as well as in increased uptake of HIV treatment, improved adherence to medication and greater retention in treatment programs.
PSI is seeking an experienced and creative Project Director who will lead the brand and campaign development, global stakeholder engagement and oversee project activities and manage collaboration between a number of partners. The Project Director should have: a track-record of developing and implementing marketing/behavior change campaigns that include mass media, building trust among diverse stakeholders to achieve complex outcomes; significant management and leadership experience, preferably of large in-country projects with multiple sub-awardees; a history of successfully managing government and donor relations as well as community engagement in a project; a strong interest in communications and marketing; and experience successfully implementing HIV treatment programs. The successful candidate will be knowledgeable of the sub-Saharan African HIV epidemic and response, and familiar with the relevant scientific literature on HIV testing and treatment.
This leadership position will be based in either Harare, Lilongwe or Nairobi and is only open to candidates who are currently authorized to work in Kenya, Malawi, or Zimbabwe and do not require future sponsorship. Sound like you? Read on.
What are we looking for?
What would get us excited?
An energetic leader willing to challenge the status quo. You see how we are communicating about treatment now and you’re not satisfied. You want to see truly new approaches to improving HIV outcomes and you’re willing to challenge deeply held assumptions.
Curiosity about and/or application of new disciplines. You’re open to insights beyond public health and willing to champion new strategies. You feel comfortable synthesizing and testing information that will lead to insights beyond what is already known. If you have private-sector marketing experience with skills and knowledge that you can apply, all the better.
A Connector. You have experience working with diverse stakeholders on a project, from Ministries of Health, to partners, to global health donors. You acknowledge and understand the viewpoints of each group yet are able to make tough calls and communicate constructive feedback, no matter the group. You have experience of working across multiple markets and country contexts.
A Strategist and an Innovator. You are intrigued by the challenge of bringing together complementary disciplines and new thinking in practical ways. You have a desire to link insights to actionable outcomes and want to kick start new approaches as we collect the data to back them up.
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.
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