Head, Brand & Marketing Job at Standard Chartered Bank

Strategy

• Communicate the Group’s global strategy, priorities and objectives in a sub-regional context to all staff
• Lead and develop the sub-regional strategy and to ensure effective co-ordination between the business, functions and Group Strategy. This involves leading in the sub-regional business strategy development process, challenging the sub-regional segment and product heads, raising issues and working to reach agreement, ensuring alignment of the support functions and that they are adequately equipped and “Fit For Purpose”, then supporting the required investment requests and their implementation
• Develop and implement an effective sub-regional plan that supports operational resilience and the delivery of country strategies in the sub-region, including people, premises, technology and behaviours. Ensure that the sub-regional plan is aligned with the sub-region’s short, medium and longer term aspirations
• Lead the development of the business strategy for Corporate & Institutional Banking ,Commercial Banking and Retail Banking in the sub-region
• Lead strategic and corporate development discussions involving the sub-region and oversee all corporate development/M&A transactions within the sub-region
• Approve the country strategy for all branch countries and endorse the country strategy for all subsidiary countries

Business

• Delivering budget and owning P&L accountability for the sub-region.
• Drive the business agenda in the sub-region and bring alignment across the business and functions by working with the sub-regional segment and product heads to maximise and protect franchise value and resolve issues.
• Act as an executive sponsor to develop key client relationships.
• Champion and support network and cross-border business initiatives aimed at maximising total Group franchise value, maintaining neutrality as to where business is booked.
• Oversee the Corporate & Institutional Banking, Commercial Banking and Retail Banking businesses in the sub-region through the following activities:
  • Work closely with country CEOs and Heads of Corporate & Institutional Banking, Commercial Banking and Retail Banking
  • Determine the resource allocation within the sub-region
  • Support Country Heads of Corporate & Institutional Banking ,Commercial Banking and Retail Banking in the development and implementation of business strategy and the resolution of material issues/risk
  • Enable the consolidated sub-regional financial performance through the following activities:
  • Ensure country balance sheets within the sub-region are managed effectively, including liquidity management and efficient use of capital, to support the execution of any sub-regional strategy and business plans.
  • Facilitate collaboration amongst Corporate & Institutional Banking, Commercial & Private Banking and Retail Banking.
  • Identify and develop white spaces within the sub-region.
  • Sponsor key client relationships.
  • Support Country CEOs in driving business with sovereign relationships.
  • Challenge business performance and aspiration relative to sub-regional competition.
  • Ensure alignment of business budgets and targets with balance sheet considerations, supporting infrastructure (people, systems and property) and strategy.
  • Optimise resource allocation (Capital & Liquidity) across the sub-region and seek appropriate trade offs.
  • Oversight of prudent cost management.
  • Recommending and enabling appropriate acquisitions or disposals of businesses and/or subsidiaries.
  • Approve the annual sub-regional budget and quarterly financial forecasts.

People and Talent

• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners.
• Ensure the provision of ongoing training and development of people, and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks.
• Employ, engage and retain high quality people, with succession planning for critical roles.
• Responsibility to review team structure/capacity plans.
• Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives.

• Champion and act as a role model of the Group’s values and culture in the sub-region.
• Provide oversight, guidance and support to Country CEOs within the sub-region. This will involve coaching Country CEOs in the performance of their duties and assisting them to resolve or mitigate material country risks and issues. The level of oversight, guidance and support provided by the jobholder will vary by country and should be greater in the case of countries with less experienced Country CEOs
• Provide leadership in developing and embedding a high performance culture within the sub-region.
• Jointly approve, with relevant client business or function, all sub-regional Management Team (CMT) appointments and moves
• Support Country CEOs to identify and address the development requirements and performance of key Country Management Team (EXCO) members within the sub-region.
• Support Country CEOs in improving and driving employee engagement throughout the sub-region.
• Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives.
• Determine the performance ratings and bonus for all direct reports in the sub-region after collecting input from their matrix managers, as appropriate. Provide input into the performance ratings and bonus to functional heads for indirect reports

Risk Management

• responsible for identifying, assessing, monitoring, controlling and mitigating risks to the Group. Also, an awareness and understanding of the main risks facing the Group and the role the individual plays in managing them
• the ability to interpret the Group’s financial information, identify key issues based on this information and put in place appropriate controls and measures
• Identify and manage all material individual or systemic risks and thematic issues across the sub-region that may inhibit growth, cause reputation damage or subject the Group to potential significant loss or exposure
• Ensure that all material risks, including all risk types (e.g., credit, operational, liquidity, reputational, market etc) which affect the countries within the sub-region are properly monitored, managed and escalated to appropriate individuals and relevant committees in accordance with the Group’s risk management framework. This is exercised through the jobholder’s Chairmanship of the Sub-Region Management Team and through leadership of the Country CEOs.
• Provide input into country risk appetite, country risk limits and country risk acceptance within the sub-region and challenge country and sub-regional Risk Control Owners where appropriate.
• Anticipate risks and issues likely to have a material impact on the operations of the Group within the sub-region and seek to manage or mitigate such risks and issues. When appropriate, take a direct role in resolving or mitigating material country risks or issues.
• Act as the sub-regional risk control owner under the Group’s risk management framework for strategic risk.

Governance

• Provide leadership and support across all countries within the sub-region to enable countries to sustain compliance with the highest standards of regulatory conduct and compliance practices as defined by internal and external requirements.
• Take personal responsibility for understanding the risk and compliance requirements of the role. Understand and comply with, in letter and spirit, all applicable laws and regulations, including those governing securities activities, anti-bribery and corruption, anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters. Embed the Group’s values and code of conduct to ensure that adherence with the highest standards of ethics, and compliance with relevant policies, processes and regulations among employees form part of the culture.
• Provide oversight and support across all countries within the sub-region to ensure countries implement and maintain robust structures to support effective corporate governance.
• Understand, and balance, the Group’s objectives and the expectations of the home (FCA/PRA) and relevant host regulators when overseeing the Group’s operations in the sub-region and when engaging with regulators.

Regulatory & Business conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the East Africa team to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.

Qualifications and Skills

• Academic or Professional Education/Qualifications: Professional Qualification in Business Management / /Branding/ Marketing/Accountancy / Banking
• Licences and Certifications/accreditations :Desirable – Professional certifications in Branding/ Marketing/ Accountancy / Banking
• Professional Memberships: Desirable – Membership with professional associations for e.g Chartered Institute of Marketing; Institute of Chartered Accountancy, Institute of Chartered Financial Analysts
• Bank training: Not Applicable
• Languages: English, Kiswahili is a good to have