• Marketing Manager at Britam Life Assurance

  • Posted on: 24 December, 2016 Deadline: 31 December, 2016
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    Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Banking and Property.

    Marketing Manager


    Job Purpose

    The Jobholder is responsible for managing the Britam Life Assurance marketing and brand identity in order to ensure that the brand equity and market of the Life Assurance business grows.

    Key responsibilities


    • Manage and co-ordinate all Life Assurance marketing, advertising, PR, promotional activities in liaison with Group Marketing Manager;
    • Liaise with the advertising company/ Agency;
    • Responsible for the Life Assurance content on Company’s website, including content development and continuous updating of the website and intranet;
    • Co-ordinate and support development and  innovation of Life Assurance products;
    • Support, facilitate, develop and implement life’s strategic marketing plans;
    • Develop promotion materials to assist Life Business in marketing activities
    • Prepare the Life’s  marketing budgets;
    • Manage the execution and implementation of the Life marketing plans and projects
    • Monitor, review and report on all Life marketing activity and results;
    • Demand generation –Carry out activities and programs that drive demand for Life Assurance products;
    • Develop product positioning and messaging that differentiates Britam’s Life Assurance products in the market;
    • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products especially the youth segment;
    • Product launch – plan the launch of new products ,releases and manage the cross-functional implementation of the plan;
    • Market intelligence – analyse the buying patterns/behaviour of all the Britam Life Assurance target audience. 

    Brand development and management:

    • Steward of the Life Assurance brand that supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand;
    • Ensure that all life Assurance brand assets are effectively managed to deliver a strong Britam brand and grow brand equity;
    • Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market;
    • Assist the Britam Life Assurance business units to live the values, culture and practice company policies;
    • Conducts analysis and periodical review the Life Assurance brand, competition, customer and consumer trends to enhance the Life Assurance brand’s equity and marketplace performance;
    • Analyzes and provide consumer, category, and brand information to support Life Assurance channel marketing and sales in category management and sales presentations;
    • Provides direction for key Life Assurance customer innovation summit presentations;
    • Develop Britam Life Assurance growth targets, business objectives and brand strategies for the brand that aligns with Britam business plan;
    • Leads the Life Assurance brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. 

    Key Performance Measures

    • Top of mind brand awareness
    • Effective execution of life marketing strategy and specifically to the young and upwardly mobile youth market
    • Working within Life Assurance marketing budgets
    • Launching of Life Assurance products and driving market initiatives to promote sales 

    Working relationships:

    Internal working relationships;

    The Marketing Manager will be;

    • Accountable to the Group Marketing Manager and CEO, Britam Life Assurance.
    • Work with all departments in the Life Assurance business. 

    External working relationships;

    • Britam customers
    • Branding companies
    • Service providers 

    Knowledge, experience and qualifications required

    • Bachelor’s degree in Business or social sciences.
    • MBA in Marketing, Brand Management or PR will be an added advantage
    • Professional marketing qualification e.g. CIM or equivalent
    • Member of the Chartered Institute of Marketing
    • 7- 10 years working experience in a similar position with at least 3- 4 years’ experience in management. 


    Technical and functional competencies;

    • Excellent customer service skills
    • Knowledge in Diversity management
    • Ability to drive change
    • Stakeholder Management
    • Report writing-ability to develop reports
    • Ability to interact and gain trust from people within and outside the organization
    • Leadership and management-ability to lead teams, mentor and coach staff
    • Decision making –ability to make strategic decisions in a timely and effective manner
    • High moral and ethical standing
    • Highly motivated 

    Core competencies;

    • Communications Skills
    • Building Relationships
    • Focuses on the Customers
    • Develops Self
    • Solves Problems
    • Develops Self
    • Solves problems
    • Develop others
    • Manage quality and risk
    • Manage change and ambiguity
    • Managing and executing strategy

    Method of Application

    Interested and qualified? Go to Britam career website on careers.britam.com to apply

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