• Brand Executive Job at Parfums Christian Dior

  • Posted on: 30 December, 2016 Deadline: Not Specified
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    Parfums Christian Dior is the perfumery and cosmetics line of the French fashion house, Christian Dior S.A.. However, the line belongs to the perfumes and cosmetics portfolio of the world's largest luxury group, the LVMH Group.

    Brand Executive


    You will work closely with Dior Regional Headquarters and your mission will be to implement the whole year sales, marketing, PR and training strategies for the markets under your management. You are responsible of the animation and development of a distribution network with constant ambition to grow market shares, ranking and productivity in line with Brand Image.

    • Sales and Business Development
        • Building up Sell Out and Sell In objectives per door and managing Sales performance to reach targets
        • Negotiating commercial conditions such as price structure, payment terms, investments, location and distribution
        • Approving doors opening with regional headquarters
        • Being aware of the local market and business environment including competitors’ business activities and Perfumes & Cosmetics market trends
        • Conducting sales analyses (quantitative and qualitative sales reports), follow up on market trends and monitor the competitions activity
    • Brand Image, Marketing, PR and Merchandising
        • Deploying business plan including marketing and promotional strategies in order to drive traffic to our points of sale
        • Enhancing Dior Brand Image through visual merchandising, Beauty Consultants grooming and POS activities
        • Implementing the best trade activities: animations, windows, campaigns, trade publications
        • Managing new launches, Forecasting novelties and submitting them to regional Marketing Department
        • Coordinating PR activities and media investments.
        • Communicating all Dior Marketing and animation plans to operations and sales staff
        • Ensuring excellence in Merchandising Execution and implementation of planograms per door
        • Planning and monitoring testers, GWPs, samples
        • Looking out for opportunities to have extra space, visuals, promotion events etc.
        • Responsible for in-store promotions and events execution
    • Retail Management, Training and Talent development
        • Manage, motivate, coach and accompany Mall Coordinators, Counter Managers & Beauty Consultants
        • Conduct regular counter visits ensuring the development of teams through regular appraisals
        • Communicate sales objectives to BCs and follow-up on their achievement
        • Conducting annual performance reviews
        • Recruiting high caliber team members, ensuring their retention through the effective management of their induction and performance
        • Ensure that BCs follow the Dior Art of Selling, Traffic Stopping and express Dior Brand values through customer service
        • Liaise with training team to ensure BCs attend the mandatory training courses and follow-up on the coaching needs
        • Recommend BCs & shifts allocation by store to ensure best cover (responsible of coordination of days off, leave, etc)
        • Propose local incentive plans
        • Develop clienteling and local CRM
        • In charge of Retail Management Projects implementation and follow-up
    • Analyses, Reporting and Operations Excellence
        • Reporting the wholesale, sell-out, performance versus budget, distribution and the merchandising statements of the brands to headquarter
        • Responsible for forecasts, stock study and orders of products
        • Ensuring optimum inventory at stores (initiate orders from retailers when needed)
        • Tracking discontinued products to ensure clean stock levels
        • Compiling daily, weekly and monthly sales reports to management
        • Controlling of budget and P&L


      • At least 3 years’ experience in Sales at a management level
      • Master Degree in Business Administration or equivalent
      • Fluent in English and Swahili
      • Strong in leadership
      • Experience in building effective teams
      • An organized result-driven achiever with ambition and self-motivation
      • Creative and innovative thinking with strong initiative
      • Strong sales skills
      • Strong interpersonal & communication skills, ability to share Brand vision
      • Ability to recruit, supervise, coach, evaluate, develop
      • Ability to monitor business performance and propose action plans
      • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; maintains effective relationships and gains their trust

    Method of Application

    Interested and qualified? Go to Parfums Christian Dior career website on www.lvmh.com to apply

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