Sales Representative Job at Armada Human Capital

Job Objective

Reporting to the Area Sales Manager for Nairobi Region, the Sales Representative will primarily be responsible for the following:

• Implementing channel and accounts strategies, terms and conditions and other best practice in the identified accounts, ensuring the best advantage for each brand / category is achieved profitably
• Developing and maintaining a clear understanding of developments in the accounts and exploiting all the opportunities
• Taking ownership for maximizing business volume through successful implementation, execution and evaluation of key sales functions to enhance sustainable growth and profitability for the company

Primary Responsibilities

• Successful execution of the business plans
• Servicing (including selling, merchandising, accounts growth planning and implementation, relations building, promotion & activations)
• Ensuring continuous improvement in distribution, merchandising, call coverage, efficient resource utilization from the distributors and other 3rd party agencies
• Visiting all trade levels (On-trade, stockiest and supermarkets) to ensure the brands are listed, visible and activated according to the plan
• Ensuring that the DSRs are fully aware and are able to implement the accounts strategy, terms and conditions and other best practice effectively
• Implementing Class of trade strategies for each brand to the best advantage for each brand in the account
• Scheduling weekly business review meetings with the Area Sales Manager to discuss sales targets, marketing ideas and problem areas, etc.
• Providing weekly activity report
• Recording daily sales activity on daily dashboard with a weekly summary for the Area Manager
• Preparing ad hoc reports where requested by the Management regarding sales, displays, promotions etc.
• Liaising with respective Area Manager regularly to identify monthly and quarterly promotional cycles and appraising their success
• Identifying key competitor activity and strategy such as new product launches, activations and promotions in the area for sharing with the sales manager
• Proposing ideas and opportunities that could be available to challenge the competitors’ activities with consideration to the financial implications and reputation of the Company
• Identifying, developing and communicating risk management plans for your area.

Key Requirements

• A Bachelor’s degree – preferably in Business Administration or Marketing
• Must have a successful track record as a Sales Representative for at least two (2) years
• Sales experience from a busy FMCG company will be an added advantage
• Knowledge and experience in spirits business will be added advantage
• Must have a valid driving license
• Must be willing to work in any part of the country with significant local travel
• Should be a passionate, self-confident individual that is professional and result driven
• Strong integrity and ability to work within a team
• Trendy, fashionable and well groomed
• Able to work independently within set parameters
• Good negotiation and customer relationship management skills
• Good interpersonal skills both with internal and external relationships
• Great oral and written communication skills
• Good at planning and organizing to ensure priority task management.