• Regional Manager Job at Brown-Forman

  • Posted on: 11 January, 2017 Deadline: Not Specified
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  • Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit http://www.brown-forman.com.

    Regional Manager

     

    Scope:

    The Regional Manager will play a significant role in the development and implementation of regional and brand strategies which are focused on the markets covered by the individual. Key to the successful development of these strategies is a sound knowledge of the markets as well as the ability to form strong relationships with key influencers in the industry.

    The successful execution of the strategic plans will rely on the Regional Managers ability to manage the Field Market Managers. As part of this management, formal quarterly reviews will be conducted with FMM’s to gauge performance as well as identify areas of future personal development. The position will also be responsible for the quality of the monthly activity reports and good practice sharing between the relevant markets.

    Key markets for this role include the following countries –

    -         Primary Markets – Kenya / Tanzania

    -         Secondary Markets – Uganda / East DRC / Zambia

    Main Functions:

    Strategy Development

    • Contribute to Regional strategy development eg East Africa strategy in collaboration with BF and Incodeal
    • Contribute to brand plan within each of the relevant markets that fall within the respective region

    2nd Tier Country and City Expansion

    • Asses future expansion opportunities
    • Awareness of RTM options. Collaboration with Incodeal.
    • Develop country/city expansion plans
    • Ensure effective implementation of strategies
    • Regional Managers will assume the role of FMM’s in tier 2 markets

    Support Distribution Partners

    • Develop DSM relationship with Distribution Partners (Disproportionate Share of mind)
    • Quarterly distributor reviews
      • Current brand performance
      • Stock management
      • Depletion analysis
      • Forecasting
      • Support sales force and distributor partner in outlet segmentation and channel mapping.
    • Agree brand and promotional plans with distributor for tier 2 markets
    • Key customer interface with DP. Establish relationships with key customers

    Leveraging the Field Market Managers

    • Contribute to the development of the Field Market Mngr team – Recruitment / Induction / Management / Coaching
    • Training of FMM’s and distributor sales force at every opportunity
    • Ensure consistency and excellence in execution according to brand guidelines

    Operational Functions

    • Unearthing trade and consumer insights
    • Link between BF/ Incodeal / GCF and distribution partners
    • Regional interface with KA Manager (Future)
    • Adopt a leading role in running regional workshops
    • Develop relationships with key local influencers

    Resource Development

    • Assess and motivate for optimum resource structure
    • Develop succession plans
    • Recruitment process
    • Onboarding and personal development
    • Participate in FMM & own KPI evaluation with Incodeal and Brown Forman

    Reporting

    • Quarterly Reviews with RM, Incodeal and BF
      • Macro-economics
      • Industry / Competitor / RTM developments
      • Counterfeit and TNT tracking
    • Oversee and check monthly Marketing Activity reports
    • Best Practice sharing

    Budget Control

    • Monitor spend vs budget for tier 2 countries
      • A&P
      • SG&A
    • Manage FMM and ensure spend is aligned with budgets

    Qualifications & Personal Attributes

    • Qualifications
      • Tertiary degree / diploma – preferably in commerce or social sciences
      • Fluent in English – French would be an advantage

    • Experience
      • Min 5 years commercial experience – Sales / Marketing
      • Some exposure to Emerging African markets, preferably having resided in Africa

    • Personal Attributes
      • Self-motivated and comfortable working in isolation
      • Relationship building - Outgoing yet having the ability to exercise restraint
      • Leadership qualities and setting responsible example

    • Core behaviours
      • Being a Champion of Team, Self & Brands
      • Being Curious of opportunities & solutions
      • Being Collaborative with team & partners

    Method of Application

    Interested and qualified? Go to Brown-Forman career website on www.linkedin.com to apply

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