• Category Brand Manager Job at Mondelēz International

  • Posted on: 25 January, 2017 Deadline: Not Specified
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  • Mondelez International, styled Mondelēz, is an American multinational confectionery, food, and beverage company based in Illinois which employs about 107,000 people around the world. 

     

    Category Brand Manager - Chocolate & Coco Beverages

     

    Principal Accountabilities / Responsibilities
    • Supports the execution and performance of annual category marketing plans in the country /    cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
    • Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
    • Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
    • Manage connection & media planning and buying locally
    • Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
    • Manages required investment, prioritization, resources and enablers in order to deliver      category targets
    • Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
    • Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
    • Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
    • Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.
    • Typically works with a timeframe for less than 12 months 
    Qualifications
     
    Education:
    • University degree in Marketing or applicable working experience
    • Excellent Knowledge of English language
    • Strong PC literacy (Excel, PP)
    Skills
    General:
    • Strong people management skills
    • Communication skills
    • Idea Leadership and Drive for Results
    • Handling Complexity, problem solving, analytical and conceptual skills
    • Business Acumen, Organizational agility
    • Project leadership skills
    • Strong planning skills
    Experience
    • Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
    • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
    • In-depth understanding of consumer needs
    • Influencing senior teams.

    Method of Application

    Interested and qualified? Go to Mondelez International career website on mondelez.taleo.net to apply

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