• Head of BtoC Marketing Job at Metropol Corporation Ltd

  • Posted on: 4 February, 2017 Deadline: 10 February, 2017
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    Metropol was established in Kenya in 1996 as a business Information and credit management company. In 2006 Metropol partnered with GCR to provide credit rating services that enable corporates to raise capital and meet their financing needs. Metropol is also licensed by the Central Bank of Kenya to provide Credit Reference Bureau (CRB) Services to ALL banks in Kenya. Our CRB services leverage full-file credit information sharing and alternative data sources from MFIs, SACCOs, HELB, Utilities, Mobile phone companies and providers of goods and services on credit to help customers improve their access to finance and increase the credit providers’ capacity to lend profitably to more customers.

    Head of BtoC Marketing

     

    Roles and Responsibilities

    1.  Analyzing Consumer markets

    2.  Developing and targeting market segments

    3.  Setting product strategy

    4.  Designing and managing marketing services

    5.  Developing pricing strategies

    6.  Developing marketing channels and networks

    7.   Introducing new market offerings

    8.  Manage retail networks

    9.  Designing and managing marketing services

    10. Develop service components for each product.

    • Developing pricing strategies

    11.  Determine break even points for each product

    12. Develop appropriate pricing strategies for each product

    13. Create a mechanism to track market prices from competition

    • Developing marketing channels and networks

    14.  Design appropriate channels for each product category

    • Ensure proper channel management
    • Managing distributors and wholesaler networks

    15. Develop strategies of how to bring distributors and retailers on board to use CIS products.

    • Introducing new market offerings

    16.  Set up an appropriate New Product Development strategy

    17.  Manage the New Product Development process

    18.  Develop the route to market strategies for New products

     REQUIREMENTS

    Technical Skills

    • 5 years experience in marketing management
    • Bachelor’s degree in journalism, communications, marketing or other related field
    • Masters in Marketing will be an added advantage
    • B2B marketing experience preferred or experience in marketing intangible products & services in a big corporation
    • Strong analytical and project management skills.
    • Good technological skills covering social media management, Data Analytics and Mobile marketing

     Soft Skills

    • Excellent communication skills both written and verbal
    • Confident and dynamic personality.
    • Strong creative outlook
    • Detail-oriented
    • Efficient at multi-tasking
    • Strong organizational skills

    Method of Application

    Qualified Candidates can send their CVs to hr@metropol.co.ke by  4.00pm10th, February 2017.

    Have you ever wondered what people doing similar jobs in different companies and industries earn? Contribute anonymously to Kenya's No. 1 Salary Database. Join MySalaryScale.
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