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Job description
Your opportunity...
We are now seeking to recruit a candidate with a balance of strong business analytics skills blended together with a strong entrepreneurial altitude and internet space commercial acumen into the role of Head of Growth, Strategy and Analytics. This role fits somebody with a proven track record of personal, academic and professional achievements, who is passionate about online and has deep interest in bringing businesses to the next level. Independence, flexibility and speed are as important to you as gaining international experience. The role will report directly to the Country Manager and Sub Sahara Africa expansion lead. You will be the right-hand to the Country Manager, who you help set his strategic agenda and make the correct decisions. Your role will therefore revolve around 4 areas:
To grow the platform usage includes bring new users on board as well as retaining them; This role therefore crafts new ways of acquiring /retaining users while optimizing existing channels using structured tools and techniques such as Customer Life Cycle management and Digital Marketing. You will also support new business development teams in re-thinking new ways of marketplace usage / application in Kenya and other SSA countries.
From Pricing and revenue optimization to adding analytical rigor and depth to all other business functions and projects by asking critical questions to developing full-fledged business cases for their projects.
Manage the BI team’s reporting and business analysis work stream while instilling data-driven decision making ethos across the organization including marketing campaign performance analyses, designing self-built dashboards, responding to ad-hoc analyses requests and developing “customer intelligence” projects.
From crafting new market entry strategies to conducting advanced competitive analysis, this task is open ended including being an information provider, internal consultant and analytical “sparring partner” to the key local and regional decision-makers.
What will you need to be successful in this role?
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