Shopper & Customer Marketing Specialist Job at Armada Human Capital

Job Summary

• Responsible for Permanent & Generic Temporary Point of Sale for the organization, including maintenance
• Responsible to oversee POS Warehousing
• To work closely with the Brand Managers to provide strategic input on campaign specific temporary POS
• To identify and leverage tactical POS opportunities through cross functional working across the business, to deliver competitive advantage

Primary Responsibilities

Strategy

• To develop and implement Permanent POS strategy to support all activities for the year
• To ensure the strategy is based on an understanding of the retail environment , company best practices, competitive intelligence and in depth shopper understanding

POS Roll Out

• Responsible for Permanent POS, including strategy, design, testing, production, installation & ROI
• Responsible for Generic temporary POS
• To ensure our POS is best-in-class, consistent with local and international strategy
• Create and monitor brand guidelines for POS; ensure library of generic lifestyle visuals

Oversee POS Warehousing

• Work closely with SC to ensure proper storage and transportation of all pos material

Evaluation and Review

• To pro-actively evaluate the outcome of all key projects and review the results against current market status leading to recommendations for continuous improvement, on both internal and external benchmarks, in order to achieve best practice.
• To identify key partners for specific POS projects – but ensuring continual review of costs
• To deliver best cost efficiencies with Agencies – design, print and delivery costs

POS Budget

• Responsible for setting the PPOS budget year on year in line with the POS strategy
• To proactively manage the Annual POS budget to ensure no overspend, and manage & report accordingly throughout the financial year

Communication

• To work closely with Brand Managers, S&CM & KAM's to establish all activities planned for the year – and make recommendations and deliver POS that meets agreed Brand and Customer strategies
• Guidance to Brand managers for campaign specific POS
• Provide Customer specific guidelines & specifications i.e. Clicks FSU height

Knowledge, Skills And Experience Required

• Degree in Marketing or any Business related Course.
• Min 2 - 5 years' experience in an FMCG company within Sales, Marketing or S&CM
• Experience in a POS Supplier business would be an advantage
• Project leadership and working directly with 3rd party suppliers
• High organizational & analytical skills
• Excellent influencing and communication skills
• Takes responsibility, self-motivated and uses initiative
• Strong team player and willing to support
• Strong budget control
• High level of attention to detail