• Media Buyer & Planner Job at UPO (Unlimited Profit Opportunities)

  • Posted on: 14 February, 2017 Deadline: Not Specified
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  • UPO (Unlimited Profit Opportunities) Limited is a medium-sized financial advisory firm licensed to practice financial consulting offering professional services including: Business Consulting; Business Mentoring; Financing Solutions; Project Management and, Training. The firm has clients spanning corporate organizations, SMEs and SACCO Societies.

    Media Buyer & Planner

     

    Reports to: Head of Operation

    Position Description: The roles key mandate will be to drive profit in our media department. Ensuring that every action you undertake has secured the profit requirements of the business. We also expect you to inculcate a profit culture with the other members of the media team.

    You will be reporting on a bi-weekly basis to the CEO and the COO on the profit strategy and profit performance of the department.

    As Media Buyer you will be responsible for the buying online media ads.

    Responsibilities

    • DEFOT (Delivery in full and on time).
    • Buy online media ads for the clients.
    • Reporting to be done on time and accurately
    • Seek new opportunities to add value to existing clients.
    • Help with identifying and nurturing new business opportunities.
    • Create and update weekly and monthly reports.
    • Monitoring accounts with running campaigns.

    As the Digital Media Planner you will be for planning, executing and evaluating online advertising according to predetermined timelines and budgets reporting to the CEO and COO, and ensuring quality control throughout project life cycle.

    Responsibilities

    • Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
    • Ensuring that the adverts run accurately based on the planned impression, engagement, CPC, CPA, CPL, CPS and lead statistics;
    • Liaising and building relationships with clients and digital media owners;
    • Negotiating with media owners to obtain credit, the best rates and most appropriate media spaces in online advertising;
    • Booking individual advertising spots across all SNS and online platforms as per the campaigns;
    • Producing costs, media plans and forecasts for clients;
    • Ensures all relevant client and internal reports are produced on daily, weekly and monthly basis as per requirement;
    • Consistently engaging in a process of identifying new digital media, tools and methods
    • Keeping up to date with industry research figures, including country inventory stats and audience figures across multiple SNS and digital platforms;
    • Seek new opportunities to add value to existing clients.
    • Help with identifying and nurturing new business opportunities.

    Requirements

    • Bachelor’s degree in Advertising, Marketing, IT or related fields.
    • Work experience or training in Advertising, PR, Online Marketing or similar fields.
    • Experience in brand/marketing/communications strategy experience in integrated, brand and digital communications.
    • Understands the SNS universe including YouTube, Facebook, Twitter, Instagram, WeChat, WhatsApp, Pinterest, LinkedIn, Yahoo, blogs, etc.
    • Demonstrate strong interpersonal, verbal and written communication skills.
    • Proficient with Microsoft Office products.
    • Demonstrated creativity and documented immersion in social media.
    • Great powers of persuasion and presentation (Visio, PowerPoint).
    • Ability to multitask and prioritize in a fast-paced and deadline driven environment.
    • High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
    • Google Ad-words Certification.
    • Exhibited attained training level in Facebook’s Blueprint.
    • Google Analytics and tracking pixel implementation skills.
    • Possesses functional knowledge of HTML/CSS.
    • Highly motivated, with a proven track record of building clients and expansion of client accounts
    • Track record of experience managing and mentoring with high integrity and the ability to inspire others.
    • Deep understanding of a wide range of industries, markets and brands, and what it takes to stand out and service them.
    • Great project management abilities.
    • Help with identifying and nurturing new business opportunities.
    • Ability to self-manage while managing assigned teams and projects
    • Flexibility with schedule to meet client commitments, traveling as required.
    • Track record of experience managing and mentoring with high integrity and the ability to inspire others.

    Method of Application

    If qualified for this role, kindly send your CV to hr@upo.co.ke

    Kindly indicate Media Buyer and Planner on the subject line of the email

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