Marketing Manager Job at IFFCO Group

Job description

• Initiate and implement marketing programs to ensure that marketing targets are met across countries
• Generate local consumer demand and salience for all brand categories handled by sales team
• Determine marketing campaign and media-mix in consonance with Brand Strategy
• Develop and execute trade schemes by customer whiles supporting local teams
• Launch new variants/new packets/new packaging as planned
• Workout value and volume targets for each month by LOB with clear plans of achieving budget numbers
• Develop quarterly and monthly plans at account level with clear promotional strategy and price plans with sales team
• Drive OSA with agreed assortment plan at channel level while planning activities on key SKU's
• Design and update plannograms and SKU Assortments to incorporate NPDs, delisting of slow & obsolete SKU etc
• Lead the performance communication at category level & highlight gaps on the opportunity area.

Qualifications:

A University Degree

Minimum 6 years Marketing experience within FMCG Sales & Distribution