Product & Regional Sales Manager Job at Finserve Africa Ltd

Key Responsibilities

Product Planning and ideation

• Providing description of the market and customer problems and needs so as to develop market and customer requirements, and use cases to the development team.
• Define possible solutions to the market and customer problems, with feature suggestions
• Work with the finance team to develop the commercial model / business case for new products as well as enhancements to existing products

Formulate the market approach

• Work with the marketing team to develop the product positioning, value propositions, the launch plane, marketing plan, including collateral requirements, marketic tactics and sales activities
• Play a lead role in taking products to market and new product incubation before moving them fully to business.
• Prepare product presentations for various stakeholders.
• Provide product training for Equity bank staff with specifal focus on the sales staff and customer support staff.

Sales Channel Support & Product Revisions

• Carry out marketing and sales reviews, gap analysis and documentation of lessons.
• Support the business in lead generation
• Win/Loss analysis of new products.
• Competitor analysis and product comparison.
• Regular customer and consumer visits.
• Work with Research department for consumer and customer research.
• Secure commitment from managemnet via the sign-off process

Products performance measurement

• ARPU – Average revenue per user
• CAC – Customer acquisition cost
• CLV – Customer lifetime value
• User adoption and satisfaction
• Product ROI

Sales and Distribution

• Participate in the development of sales strategies and action plans, and lead their implementations in assigned geography

• Support various Equity bank employees to meet / exceed their sales & distribution targets within the assigned geography
• Be 100% conversant about the achievement of team, branch and therefore overall regional targets at all times.
• Locate and propose potentials business deals by visiting, contacting existing and potential bank customers to cross sell and up sell.
• Represent and promotes the Equity Bank and Finserve’s image in the community by developing and maintaining business relationships with current and potential clients, and various influencers and supporters of the brand.
• Represent and promote Equity Bank and Finserve product offerings & services at industry related trade shows and events, including presentations
• Detect complex problematic situations and, upon escalation, intervene to implement any required corrective measures

Team work

• Maximize team productivity and ensure they operate within the set policies and procedures
• Run regular sales team meetings, identifying and sharing best practice.

• Train the regional Equitel team and other partners of the bank
• Develop and maintain strong relationship with staff within the branches and head-office, business leaders at branch level as well as the Regional management
• Respond to incoming email and phone enquiries in a prompt manner

Undestand the customer, the market and industry

• Support and ensure delivery of best-in-class customer service to new and existing customers within the assigned geography
• Gather & distil customer and market insights, monitor market trends and feedback to management in a timely manner, to help optimize the effectiveness of the Finserve Sales & Distribution strategy and Execution plans
• Submit comprehensive, accurate and timely reports

Essential Knowledge

• Excellent communicator (verbal & written)
• Strong leadership capabilities
• Good planning and organizational skills
• Strong analytical and negotiation skills
• Naturally inquisitive & insightful. A business builder
• The ability to work calmly under pressure, with minimum supervision,
• High tolerance for work in a rapidly evolving work environment (adaptability)
• Genuine customer focus

Candidate’s Profile and Qualifications

• University degree from a well-recognized university

· Minimum 5 years’ experience in field sales, 3 of which must have been spent leading a sales team preferably the banking industry

• Proven ability to analyse complex business issues and identify, design and implement effective practical recommendations

· Able to operate in a performance driven organization