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Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
Reports To
Marketing ManagerContext/Scope:KBL’s businesses produce and sell a range of local beer and spirit brands including Tusker, Senator Keg and Guinness (beer) and Kane Extra Gold; Richot and V&A (spirits). KBL’s association with Diageo makes it also the leading premium spirits company in East Africa, and its great brands include Johnnie Walker Scotch Whisky, Smirnoff vodka, Baileys and Gilbeys gin.
Scope
The job holder works closely with Relevant Marketing manager for planning and implementation of brand GAME plans; with sales team to ensure that field activities are in line with brand strategies; Consumer Planning & Research for provision of up to date research on brands; Global Brand support offices for brand strategy search &spin; Advertising Agencies for effective brand communication; Media agency/Media houses for proper brand communication; Group procurement for prompt availability of quality materials and at budgeted cost; Finance for cost/budget controls and brands profitability; Production department for monitoring product quality and availability and PR agencies for enhancing brands image.
Financial
Regional Tusker: NSV
Leadership Responsibilities
The job holder is expected to coach and motivate Brand Executives to perform and deliver business goals.
Purpose Of Role
Protect, grow and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. To develop and effectively implement marketing activities for the brands.
TOP 3-5
Accountabilities
Qualifications
Qualifications and Experience Required:
Experience
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