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East African Breweries Limited (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company. With breweries, distilleries, support industries and a distribution network across ...
Scope
The job holder works closely with Relevant Marketing manager for planning and implementation of brand GAME plans; with sales team to ensure that field activities are in line with brand strategies; Consumer Planning & Research for provision of up to date research on brands; Global Brand support offices for brand strategy search &spin; Advertising Agencies for effective brand communication; Media agency/Media houses for proper brand communication; Group procurement for prompt availability of quality materials and at budgeted cost; Finance for cost/budget controls and brands profitability; Production department for monitoring product quality and availability and PR agencies for enhancing brands image.
Financial:
Regional Tusker: NSV
Leadership Responsibilities:
The job holder is expected to coach and motivate Brand Executives to perform and deliver business goals.
Purpose of Role:
Protect, grow and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. To develop and effectively implement marketing activities for the brands.
TOP 3-5 Accountabilities
Qualifications and Experience Required:
Qualifications
Experience
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