Marketing Manager at Duma Works

Marketing Manager Job Responsibilities

Marketing

• Create and manage marketing communications activities designed to generate brand awareness, reinforce brand identity and drive demand in order to accomplish country targets.
• Coordinate media relations outreach activities including preparation and editing of media materials such as press releases and fact sheets and archive and analyze company’s coverage in the media.
• Handle day-to-day social media management and manage all company’s online and offline campaigns with clear analytic structures in place.
• Participate in relevant discussion across communities, social networks & blogs.
• Improve marketing messaging, user experience and other aspects of the company’s website in conjunction with our web developer.
• Help design and coordinate company’s creative events that build the company’s brand in the market and drive customer and partner demand.
• Create engaging blog entries and contribute to other blogs as a guest writer.
• Write copy for marketing materials and customize materials for specific events/campaigns.
• Create and execute on a country-level marketing plan that includes a monthly marketing calendar and budget.
• Prepare monthly, quarterly and annual marketing reports.

PR and Communication

• Devise press strategies and provide communications guidance related to company’s brand.
• Develop and maintain close, productive relationships with journalists, key partners and influencers in the entrepreneurship ecosystem.
• Distribute press releases to a database of relevant local journalists and bloggers.
• Represent the company at events and strategically position the company for brand visibility.
• Record and edit promotional videos and generate photography of entrepreneurs and the organization’s core activities.

Requirements for the Marketing Manager Job

• Degree/Masters in Marketing or business related discipline
• Minimum of 2 years’ experience in marketing
• Digital marketing experience
• Experience managing multiple accounts
• Proven experience in customer and market research
• Relevant product and industry knowledge