Sales & Marketing Officer at Indepth Research Services (IRES)

Sales & Marketing Job Responsibilities

• Responsible for revenue generation across products and regions and ensure yields across products.
• Keep tab on arithmetic calculations, pricing structures, gross margin and profitability.
• Responsible for Marketing and Sales to achieve top line market share and achieve revenue and brand objectives.
• Prepare Business Plan on business design, structure, process and operating plan and financial model.
• Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy.
• Periodically review partners’ performance through Regional Managers and check on gaps in performance and seek reasons and actionable steps to close the gaps.
• Conduct effective and accurate market research and apply this information to increase market share.
• Conduct customer or training seminars as per the requirement of regions.
• Monitor and analyze all marketing and sales reports received and also give feedback.
• Ensure all approvals related to consultants and other Government authorized bodies are made in a proper and timely manner.
• Coordinate, prepare and launch new products for the assigned market(s) with cooperation of the respective partners in the respective regions.
• Ensure the confidentiality of the customer list, mailing lists and other sensitive company information.
• Motivate and monitor sales representatives and partners on marketing and sales activities.
• Coordinate with administration to ensure timely orders, and smooth function of action in the system.
• Update management on business process and operating plan and financial model and profitability.

Qualifications for the Sales & Marketing Job

• BSc Applied Statistics/Statistics/Economics/BCom, with MBA (Marketing & Sales), with more than 5 years of experience in field of sales; levels of performance across varied situations.
• Exposure to brand management, a distinct advantage.
• Experience in a similar industry and in‐depth product knowledge.
• Good working knowledge of computers.
• Leadership/Managerial Skills.
• Strategic Thinking, Good Leadership, Strong Analytical Skills.
• Minimum of C+ in KCSE or equivalent in O-Level certification.
• Knowledge in Ecommerce and digital marketing.