Key Accounts Manager – On Trade at Armada Human Capital

Primary Responsibilities

ACCOUNT MANAGEMENT

• Signing partnership agreements and ensuring compliance with these agreements
• Identifying new Key Accounts based on pre-determined criteria
• Setting sales volume targets with On Trade outlets and following up on the same.
• Support in design, implementation, tracking and evaluation of planned promotional activity in the On Trade.
• Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics
• Managing trading terms negotiations, developing strong business plans for individual outlets and working with the Area Sales Manager to drive growth strategies in the On-Trade.
• Assist Area Sales Managers in achieving and executing sales targets for all Key Accounts through customer management
• Responsible for agreeing on cyclical promotional planning activity and managing all brand SKU pricing for the accounts in line with the company’s pricing guidelines. 

CUSTOMER RELATIONSHIP MANAGEMENT

• Daily liaison with other members of the team to provide information and ensure that customers receive excellent customer service including deliveries
• Advising on changes and trends in the marketplace and the activities of competitors as well as offers to the trade.
• Monitoring the monthly commercial performance of each account within a portfolio against targets set.
• Regularly liaising with existing clients to identify new business opportunities.
• Ensuring agreed upon activities with the Strategic Accounts are adhered to.
• Ensuring special attention is given to management and staff of the accounts through organizing networking events and reward schemes.

Knowledge, Skills And Experience

• Degree qualification in Business -Marketing or Higher Diploma in Hospitality preferred
• Proven success in negotiating commercially sound business agreements
• At least 5 years of experience in a Marketing or Sales Management role in a busy FMCG environment, 2 years of which should be at a senior management role working with On-Trade accounts in the Liquor industry.
• Proven track record in project management and client growth
• The Successful Applicant must have relevant alcohol On-Premise industry sales experience/proven experience at managing premium liquor outlets.

This role is ideally suited to someone who is experienced in, and passionate about, the On-Trade channel. The successful applicant will also ideally have;

• Demonstrated Key Account experience
• Proven negotiating and influencing abilities at both low and high management levels;
• Managed premium On-Trade bar outlet successfully
• Strong communication/presentation and negotiation skills;
• Strong commercial acumen and a creative mind set.
• Evidence of achievement within a commercial environment
• Results orientated

KINDLY INCLUDE YOUR CURRENT AND EXPECTED REMUNERATION IN YOUR APPLICATION.

BE ADVISED, THIS JOB IS OPEN TO KENYAN NATIONALS ONLY