Public Relations Manager at WTS Energy

Role Purpose:

To serve as the overall Head of the Public Relations Department and be responsible for all the activities within the department. Oversee all the activities within the department and standardize the operations to ensure our clients are well served. To ensure a steady growth in the department by generating revenue and capitalizing on all opportunities. Be responsible for department and is thus expected to consistently audit the services provided and keep an optimal team.

To also ensure efficiency and effectiveness of all operations and execution of the team, by performing quality control of all field and execution activities of client projects.

Key Responsibilities

Oversee all operational issues of the assigned portfolio

• Ensures that client issues are dealt with in an efficient manner.
• Owns the contract and contract renewals for new work for an existing client.
• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
• Retain your portfolio of clients to an established KPI retention rate.
• Ensure you manage expectations of all stakeholders by communicating through meetings, verbal, written and email forms.
• Project managing campaigns; developing timetables and setting deadlines for clients and the Group's team.
• Ensure account plans for each client are updated ongoing with all current and relevant information concerning the client and the campaign.
• To be a leader of your team, offering direction and support, ensuring the agency have the correct level of skills to grow the accounts
• Responding to requests from the MD in an efficient and timely manner.

2. Quality Control

• Plans, develops, and implements quality assurance programs for on-going projects.
• Through the quality control of field activities, you will evaluate all field operations of the company and make recommendations to management on ways of improving efficiency and effectiveness of operations with the primary of cost controls.
• Write reports on business operations.

3. Client Service

• Establishing and maintaining strong client relationships through regular close contact with client.
• Ensure deadlines are met
• Effective and efficient follow-up of customer complaints and queries.
• Ensures standards of quality and workmanship of projects meets/surpasses customer and group expectations.

4. Business Development

• Aware and in pursuit of opportunities for account growth and new business
• Actively seeking to increase the services offered to your portfolio and increase the income generated in conjunction with the cross-sell and up-sell strategies to targets
• Ensuring that the proposals and presentations are sent to clients on or before the date agreed.
• Coordinating of all external client presentations contact reports reverts

5. Reporting

• Give fortnightly status reports on marketing intelligence and progress on existing projects to the MD.

6. Market Intelligence

• Intelligence gathering on customers and competitors.
• Maintain an up-to-date list of all market players and their clients.
• Prepare market intelligence reports
• Combat competition appropriately.

7. Administrative

• Company policy: Ensure compliance with all company policies and procedures

Other Knowledge and skills required

• Understanding of the importance of personal development and ability to work toward achieving agreed actions
• Ability to work as a part of a team, contributing and sharing best practises/ knowledge / resources and ideas
• Understanding of the importance of demonstrating respect and confidentiality regarding company and client information
• Ability to provide analytical and insightful recommendations to clients and team

Skills Required

• Excellent organizational and time management skills
• Ability to lead a project using own initiative and working as part of a team
• Ability to create and maintain accurate / accessible and organised documentation
• Ability to effectively communicate daily campaign performance by producing all necessary reports in an effective, timely and tailored manner
• Ability to present campaign results and strategy at senior management level, whilst considering the variety of knowledge levels within the audience
• Ability to identify and convert new business opportunities
• Excellent report-writing, analytical and project management skills
• Excellent communication skills
• Strong listening and questioning skills
• Ability to effectively manage customer & staff relationships, promptly respond to queries, ensure promises are kept and manage expectations
• Ability to analyse results, identify and explain any variance from target

Minimum Educational & Professional qualifications required

• Degree in Public Relations, Marketing, Business Management or other relevant discipline with the relevant experience.
• Minimum 4 years of Account/project management experience
• Proven Account Management skills required in order to create, maintain and enhance customer relationships
• Proficiency in use of Microsoft Office: including thorough knowledge of MS Excel worksheets and Powerpoint for presentations

Specific Performance Drivers

• Comfortable working towards defined Key Performance Indicators (KPI’s).
• A hands on approach to problem solving; identifying issues and using initiative and available resources to generate recommendations
• Ability to manage accounts and relationships for multiple clients
• An ability to identify a clients key business objectives
• Strong motivation and a positive approach to researching and analysing new business opportunities
• Ability to cope with conflicting demands and to prioritise tasks
• A positive attitude to dealing with people
• Ability to follow quality assurance and operational processes
• Ability to present to clients at a senior management level
• A good understanding of what it takes to maintain and develop the most productive client relationships
• Must be able to quickly understand the client, their products and their industry
• Ability to produce a 360° marketing communication campaign
• Ability to manage project’s campaigns, coordinating team members, developing timetables and setting deadlines in order to achieve client objectives