Marketing Director at Mackenzie Jones

The Role

This role will report to the General Manager and will lead a team of marketing colleagues (8+) supporting at the Point of Prescription (POP) and Point of Sale (POS) across Sub-Saharan Africa (Kenya, Lagos & Cote D'Ivoire)

Responsibilities:

• Deliver brand Revenue and IBA within agreed OpEx budget
• Forecast brand performance and track progress towards target
• Prioritize brands within the key Therapy Areas (TA) across Sub-Saharan Africa
• Invest A&P directly behind the brands in the highest potential markets
• Identify and leverage synergies across markets
• Develop Strategy, Tactics, Execution & Metrics plans for each Therapy Area and their subsequent brands
• Align with Regional brand plans but specific to target markets
• Ensure there is a defined digital Tactical Matrix to support each TA
• Provide local insights and brand feedback to Regional Marketing teams
• Ensure that programs and materials supplied are fit for purpose
• Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
• Manage local agencies for trans-creation within guidelines and budget
• Ensure operational excellence in the execution of the STEM plans in-market
• Close collaboration with Country Sales Teams to ensure the Field Force Equation is well defined.
• Appropriate monitoring of KPIs in close partnership with the Sales Teams
• Coach and develop Marketing colleagues to achieve a High Performance Culture
• Member of the Marketing Leadership forum
• Drive evolution of commercial model ensuring deployment of multichannel communication enhancing overall customer engagement
• Partner with the Regional Marketing Lead to align on plans to maximize growth and penetration of Portfolio

The Person

• 10+ years of Marketing experience with a background in multinational pharmaceutical organisations; having led a marketing team and comfortable working in a matrix structure. Senior Manager grades and above will be considered
• Bachelors Degree with a Masters being preferred 

TECHNICAL SKILLS REQUIREMENTS:

Expect candidates to demonstrate these commercial /management competencies

• Strategic and Operational Business/Marketing Planning
• Marketing, Customer and Competitor Insight
• Developing people
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Matrix leadership (Regional Marketing, FF, Commercial Leads, CM)
• Fluency in French is desirable
• Excellent written and verbal communication (English language)