Brand Manager at African Cotton Industries Ltd

Job description

Seasoned Marketing Professional who will own the process of developing, implementing and executing brand strategies and activities in line with company objectives .

The Key deliverables for the role are as follows:

• Develop brand building activities through utilizing consumer understanding and harnessing their instinctive ability.
• Effective project management
• Utilization of A&P budgeting, ROI metrics for strategies, pricing and P&L to deliver brand brand growth
• Establishing and Mantaining good levels of consumer understanding to identify issues and opportunities for the brands,
• Creative develpment of consumer and customer driven strategies
• Identification of new opportunities to trigger growth
• Management of stakeholder relationships (Agencies & marketing suppliers), ensuring optimization of SLAs
• Establish consumer satisfaction levels in conjunction with research team through regular consumer surveys to gather insights and understanding for brand strategy development