Brand Manager –Convenience Retailing, LPG and Payment Card at Vivo Energy
Posted on: 6 July, 2017
Deadline: 18 July, 2017
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Vivo Energy is the Shell licensee in 16 countries in Africa. We are proud to offer our customers the very best of Shell’s high quality products and services – including supply reliability, technical expertise and unmatched customer service – in the countries where we operate.
- Responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategies for Convenience Retailing, LPG and Payment Card.
- Ensure that the brand remains relevant to consumers and that all initiatives support the brand promise.
- Managing both the existing product portfolio and new product launches
- Leading the strategic planning process for the assigned brands based on key consumer insights
- Maintains brand integrity across product lines
- Manage brand guidelines to ensure all vendors and internal audiences follow them
- Monitoring brand health metrics and support the development of new brand tracking across businesses.
- Leads the Marketing lifecycle process for designated brand(s).
- Works closely with all relevant Media departments to integrate media mix plans
- Leverage consumer insights to develop brand and product positioning.
- Develops monthly and quarterly reports for management
- Monitoring and analyzing business performance vis-à-vis business goals
Job Knowledge, Skills & Experiences
- Good understanding of Retail, B2C and/or B2B markets
- Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
- Must have a style that promotes respect, credibility and trust throughout the organization
- Excellent written and verbal communication skills.
- Strong Leadership skills.
- Strong presentation and writing skills
Method of Application
Interested Applicants should apply by sending; CV, motivation letter and scanned supporting documents, all in one document to email firstname.lastname@example.org not later than 18th July 2017. Only emails received on the stated email & website within the allocated timeframe will be considered.
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