• Brand Manager –Convenience Retailing, LPG and Payment Card at Vivo Energy

  • Posted on: 6 July, 2017 Deadline: 18 July, 2017
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    Vivo Energy is the Shell licensee in 16 countries in Africa. We are proud to offer our customers the very best of Shell’s high quality products and services – including supply reliability, technical expertise and unmatched customer service – in the countries where we operate.

    Brand Manager –Convenience Retailing, LPG and Payment Card


    Job purpose:

    • Responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategies for Convenience Retailing, LPG and Payment Card.
    • Ensure that the brand remains relevant to consumers and that all initiatives support the brand promise.

    Principal Accountabilities:

    • Managing both the existing product portfolio and new product launches
    • Leading the strategic planning process for the assigned brands based on key consumer insights
    • Maintains brand integrity across product lines
    • Manage brand guidelines to ensure all vendors and internal audiences follow them
    • Monitoring brand health metrics and support the development of new brand tracking across businesses.
    • Leads the Marketing lifecycle process for designated brand(s).
    • Works closely with all relevant Media departments to integrate media mix plans
    • Leverage consumer insights to develop brand and product positioning.
    • Develops monthly and quarterly reports for management
    • Monitoring and analyzing business performance vis-à-vis business goals

    Job Knowledge, Skills & Experiences

    • Good understanding of Retail, B2C and/or B2B markets
    • Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
    • Must have a style that promotes respect, credibility and trust throughout the organization
    • Excellent written and verbal communication skills.
    • Strong Leadership skills.
    • Strong presentation and writing skills

    Method of Application

    Interested Applicants should apply by sending; CV, motivation letter and scanned supporting documents, all in one document to email hr.kenya@vivoenergy.com not later than 18th July 2017. Only emails received on the stated email & website within the allocated timeframe will be considered.

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