• Marketing Manager at Vaal Real Estate

  • Posted on: 24 July, 2017 Deadline: 25 August, 2017
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    Vaal Real Estate was Founded with the aim of reducing the hassle of finding and buying homes,. Vaal Real Estate has been successful in developing a brand whose main aim is to change the market by understanding and satisfying the needs of potential and future home owners.

    Marketing Manager


    Marketing Manager Job Responsibilities

    • Lead the development of policies and systems to support to support an efficient and functional marketing framework
    • Initiate, develop and maintain sound and mutual relationship and network with relevant public bodies and institutions critical to the success of support functions
    • Develop comprehensive annual marketing and brand budgets for approval and allocation. Ensure compliance with approved budgets within assigned departments including prudent and timely spending
    • Ensure timely reporting of performance and activities of assigned functions. Marketing, Sales and Customer Service responsibilities
    • Lead the marketing team i.e. graphic designer and digital marketer
    • Develop work plans, market segmentation and sales strategies for implementation by the sales team
    • Develop and implement marketing strategies and plans
    • Review the current organizational products and services and make recommendations that will meet the targeted market share
    • Overall responsibility for efficient customer service levels
    • Coordinate activities that attract new clients and facilitate relationship building with existing clients
    • Determine new marketing opportunities
    • Lead in creation and development of online advertising, e-marketing, corporate videos for social media pages
      Stay well informed in new market trends and analyze customer and competitor behavior
    • Participate in the gathering, analyzing and interpretation of data from competitors, customers and wider market
    • Initiate the development of surveys, market research and analysis and implement findings
    • Advice the Directors on market potential based on analyzed data
    • Develop and manage marketing tools for existing and new clients including social media and marketing materials
    • Organize and oversee the coordination of company events i.e. exhibitions among other events that will enhance visibility of target clients
    • Represent the company on meetings, conferences, workshops and other forums to promote and articulate issues relevant to the client when called upon
    • Manage and coordinate production of marketing materials including billboards, road signs, print media, business cards, brochures and other marketing items
    • Coordinate effective distribution of marketing material to clients, partners and target audiences
    • Liaise and oversee 3rd party suppliers including creative agencies, researchers, developers, designers, printers and branding responsibilities
    • Develop and implement brand strategies and plans
    • Overall responsibility for maintain the organization’s brand and publicity
    • Prepare and submit reports as required
    • Any other duties as may be assigned


    • Proficiency in ICT with strong MS Office and internet ability
    • Strong written and verbal communication skills
    • Strong analytical skills
    • Strong leadership skills
    • Strong negotiation and persuasion skills
    • Alert to new opportunities both external and internal
    • Highly effective communicator, both orally and in writing
    • Team player
    • High levels of integrity and confidentiality
    • Creativity and innovation
    • Ability for independence, robustness and resilience
    • Sharp business acumen, including the ability to assess risk
    • Ability to work under pressure
    • Effective communicator, both orally and in writing

    Qualifications for the Marketing Manager Job

    • Bachelor’s Degree in a Business related field Masters will be an added advantage
    • Professional qualification in marketing e.g. CIM
    • At least 5 years of as a team leader in marketing/business development
    • Salary Guide: Negotiable depending on experience

    Method of Application

    If qualified kindly send your CV to grace.njoki@vaal.co.ke before 25th August 2017


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