• Marketing Data Analyst at Nova Pioneer

  • Posted on: 26 July, 2017 Deadline: Not Specified
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    Nova Pioneer Education Group is a Pan-African independent school network offering preschool through secondary education for students from ages 3 through 19. We prepare the next generation of leaders and innovators through world-class teaching methods with an emphasis on 21st century skills. We established Nova Pioneer because we believe education should prepare young people to create their future, not just work in it. Nova Pioneer is a launchpad where ambitious young Africans can begin to shape a better future for the continent and the world. We began by asking ourselves the question, “What capabilities will young people need to succeed in and shape the future that they will encounter, and what approaches to education will best develop those capabilities?” All of our founders have extensive backgrounds in education at top institutions across the globe, having studied at universities such as Harvard and Stanford and led education programs for McKinsey and Co., the African Leadership Academy, and top school networks in the US (Excel Academies). Yet at Nova Pioneer we believe that you never stop learning. So we visited and studied leading schools spanning from Singapore to Peru, and the United States to the United Kingdom. We connected with leaders of the cutting-edge education research, and leading thinkers on 21st Century Learning such as Sir Ken Robinson and teachers and atelieristas from Reggio Emilia, the leading global early education model, to name a few. We launched our first school in South Africa in 2014, with the aim of incorporating the best education models in the world, while keeping it as affordable as possible. We’ve since expanded within South Africa, and to Kenya as well – with our first Kenyan school launching in 2015. In all of our schools, we bring in and train top educators to deliver educational excellence in an environment that nurtures our students to uncover their potential and blaze trails in the world beyond our school walls.

    Marketing Data Analyst


    About The Role

    As a Marketing Data Analyst, you will be specifically responsible for the following:

      • CRM & Database Management: You will be responsible for working independently to maintain and manage our CRM database, and working cross-functionally with admissions, operations, and learning team to make sure all data is accurate. You will set up and develop workflows, modules, apps, forms, links etc. for the CRM, as needed.
      • Data Analysis: You will be responsible for developing and managing the marketing dashboard and provide daily and weekly updates to the marketing team and to management. On a monthly basis, you will be responsible for producing well-structured, in depth analysis of the data to generate insights that contribute to our overall strategy. Your job will also include working with the finance team to evaluate the ROI of our offline marketing activities and make recommendations based on the outcome of this analysis.
      • Digital Media/Lead Generation: You will be responsible for designing and deploying a data-driven social media strategy for paid advertisements on Facebook, Google Adwords, and other platforms as deemed necessary to generate increased leads and nurture lead conversion.
      • Backend Support: You will be responsible for providing technical expertise and infrastructure development necessary to develop the CRM, and liaise with outside support where necessary. You will be responsible for training the team on the CRM as needed.
      • Automation and Systems Integration: You will be responsible for developing a comprehensive, streamlined admissions process that is consistent across the network and viable at scale.

    About You

      • 3-4 years relevant quantitative work experience
      • Strong background in math, finance, economics
      • Technologically adept with at least some coding familiarity
      • Database management and project management experience
      • Advanced proficiency in excel, working knowledge of powerpoint and ability to make data visual
      • Experience with salesforce a plus
      • Outstanding attention to detail and exceptional organisational skills

    As a Marketing Data Analyst, you will be assessed on the following:

    • Quality and accuracy of data and insight of the analysis
    • Speedy update of data - (within 24hours of new data being provided)
    • 100% uptime for dashboards
    • Quality of your ROI analysis
    • Accuracy of assumptions, inputs, formulas etc.
    • Development of a clean readable worksheet that is able to be updated regularly and/or automated
    • Being a SME on the CRM
    • Learning all relevant skills and knowledge to master the CRM
    • Mastering all related knowledge related to the CRM like APIs, SQL, the database, integrations
    • Being able to demonstrate the ability to utilize this knowledge to further company objectives or to consult to other people in the team on questions related to the system
    • Conducting regular training to ensure that team members are up to date on the system

    Method of Application

    Interested and qualified? Go to Nova Pioneer career website on novaacademies.applytojob.com to apply

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