Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Jul 29, 2017
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia, Africa, and the Channel Islands.
    Read more about this company

     

    Marketing Operations Manager

    Job description

    1. Define and drive marketing strategy for different OPCO’s

    • Develop marketing strategy for the country to ensure superior visibility and superior customer intimacy of the brand compared to competition, in conjunction with the Chief Operating Officer/MD, Marketing Director and Group Chief Marketing Officer.
    • Review market research to determine opportunities that exist and ways to capitalize on them

    2. Improve Airtel’s CMS in different OPCO’s

    • Develop and implement acquisition strategies for the various sales verticals across Retail and Corporate businesses which will ensure an increase in share of quality Gross adds across the various geographies within the Country
    • Prevent churn of existing customer base - Actively manage Churn to less than the benchmark % depending on the market position of the country and deliver customer retention programmes that will ensure increase in customer net additions.
    • Constantly monitor all indices to ensure performance against set target while ensuring remedial action for all under-performing initiatives.

    3. Improve Airtel’s relative position in different OPCO’s (Revenue Market Share).

    • Monitor relative performance of Airtel against its competitors on a periodic basis using RMS data.
    • Devise strategy to gain higher share of incremental RMS to improve Company’s overall RMS.
    • Identify opportunities and develop roadmap for maximizing revenue from all revenue streams – voice, data and other non-voice Revenue buckets.
    • Create a segmented strategy for customer acquisition and prepare a roadmap for implementing the same
    • Derive synergies across customer segments for overall revenue enhancement – drive cross-pollination across several sales channels and customer segments

    4. Price and Effective realization management

    • Optical Elasticity balancing to ensure positive revenue growth
    • Ensure Market Relevance through Marked to Market Competition benchmarking.
    • Governance of customer rate and data realization.

    Method of Application

    Interested and qualified? Go to Airtel on www.linkedin.com to apply

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at Airtel Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail