• Senior Brand Manager at L'Oréal

  • Posted on: 13 October, 2017 Deadline: Not Specified
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    L’Oréal is present in 140 countries on five continents. Our 35 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.

    Category Manager /Senior Brand Manager


    Job description

    Department: Marketing

    Reporting to: Marketing Director

    Activity Rate: 100%

    Key Job Accountabilities

    • Define and guide the country brand strategy consistent with the international brand positioning and then Propose the strategic direction and three-year marketing plan for the hair-care category to ensure it contributes to the overall business direction and growth
      Drive the activation of the category in trade and salon
    • Liase with the sales teams to drive haircare specific agendas in the trade e.g. instore activation / roadshows etc.
      Develop the salon activation strategy in line with the brand strategy
    • Drive efficiently the prescription & usage of brands in salons
      Drive the brand's training program & calendar
    • Take ownership of launches; drive development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelines
      Drive the development of brand communication material to support your brand strategies, animation plans and launches.
      Steer the collection and analysis of consumer and market insights and competition strategies to make recommendations to steer category strategy
      Daily management of the brand: tracking and analysis of brand performance; animation of catalogue; build integrated consumer brand experiences
      Management of brand financials (forecasts, sales performance, pricing strategy, marketing budget, profitability - P&L etc.)
      Mobilize other departments (sales, educations, operations etc.) and partner agencies to drive the brands’ business agenda
      In collaboration with the digital manager, develop and implement the digital strategy for the category
      Build, develop and manage your team, train them and develop their marketing expertise and know-how

    Background And Skills

    • Bachelor’s Degree/Masters in Business Related Course
    • Min 4- 5 Years’ Brand management Experience in FMCG
    • Great Interpersonal and Communication Skills
    • Experience and competence in People Management/Leadership
    • Knowledge of digital marketing and web 2.0
    • Knowledge of Trends and Consumer Market of Kenya and East Africa
    • Creativity and Passion about Branding with Particular Interest in Activations
    • Agility, Can Do attitude and Entrepreneurial Mentality

    Other Skills

    Customer Centricity and Results Oriented, Networking, Prospecting, Public Speaking, Marketing Planning.

    Method of Application

    Interested and qualified? Go to L'Oréal career website on career.loreal.com to apply

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