Digital Marketer & Graphics Designer at Duma Works

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence( Facebook, LinkedIn, Twitter, Instagram, Snapchat, deep linking and Q&As etc)
• Coordinate the creation of digital content (e.g. website, blogs, press releases etc)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with agencies and other vendor partners
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Reporting and strategies with budgets to ensure we are tapping into the correct market.
• Listings on other websites and optimizing OTAs (online travel agencies)
• Constant engagement with clients through after sale emails, promotional emails and bulk SMS (Uwazii Mobile Platform)
• Work with Sales and marketing teams to drive SEO in content creation and content programming
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Requirements

• Knowledge with designing software.
• Adobe, CorelDraw, Video editing software, Creativity, etc.
• Good communication in English language.
• Office administrative skills.
• Excellent skills with digital design tools (Adobe Photoshop, Illustrator, InDesign etc.)
• Proven graphic designing experience.
• Possession of creative flair, versatility, conceptual/visual ability and originality.
• Demonstrable graphic design skills with a strong portfolio.
• Ability to interact, communicate and present ideas.
• Up to date with industry leading software and technologies [In Design, Adobe Illustrator, Dreamweaver,
• Photoshop, BRIDGE (all CS Suite) etc.]
• Highly proficient in all design aspect