Media Manager at Coca-Cola Company

The Media Manager will be instrumental in furthering Integrated Marketing Communications team capability, in line with the WMO strategy for TCCC in the CEWA BU. The position, in conjunction with the media agency AOR partners and other IMC team members, is expected to deliver brilliant results in all Core Creative Idea amplification and impactful Connection Planning & and full IMC plan execution, with emphasis on media (paid, owned, and earned).
The role will assist the CEWA BU IMC Manager in the stewardship of the total portfolio management approach, as it relates specifically to media planning/buying (works with brand and IMC managers); ensuring media strategies are aligned with brand objectives -track against milestones and manage budgets for all media related activities within key initiatives/programs in line with BP and brand priorities

Function Specific Activities:

The Media Manager will be instrumental in furthering Integrated Marketing Communications team capability, in line with the WMO strategy for TCCC in the CEWA BU. The position, in conjunction with the media agency AOR partners and other IMC team members, is expected to deliver brilliant results in all Core Creative Idea amplification and impactful Connection Planning & and full IMC plan execution, with emphasis on media (paid, owned, and earned).
The role will assist the CEWA BU IMC Manager in the stewardship of the total portfolio management approach, as it relates specifically to media planning/buying (works with brand and IMC managers); ensuring media strategies are aligned with brand objectives -track against milestones and manage budgets for all media related activities within key initiatives/programs in line with BP and brand priorities.

KEY DUTIES/RESPONSIBILITIES:

• Regional Integrated Marketing Communication Development: partner with local / BU/ and media agency partner to amplify the Core Creative Idea into key connection points with emphasis on media (paid, owned, earned). Apply best media practices from global/regional sources and implement emerging media frameworks (paid, free, and owned media).
• Media / Asset Strategy Development: partner with Brand teams, IMC teams and agency partners to optimize media investment strategies and plans. Analyse media impact on core brand & business metrics; develop and implement media strategy, ultimately generating greater effectiveness and efficiencies of our IMC plans
• Agency Relationship Management: Lead media agency relationship, managing resource allocation and quality control (timing, cost, creative delivery). Maintains contacts within the media industry. Participate in the negotiation and maintains relationship with media suppliers.
• IMC Plan Execution: Lead to full execution of media plans within IMC plansensuring clear links to CCI and leveraging brand strategies. Manage clear processes/routines with key partners (e.g. bottler, agencies, etc.) to ensure plans are executed on time/ in-budget and coordinated across key constituents as needed. Manage clear execution and related post-mortems.

FUNCTIONAL COMPETENCIES:

• Media Planning Process
• Media Analytics
• Media Assets + Properties Agency management
• Financial process Productivity
• IMC Innovation ( 70-20-10 framework)

RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS:

• Bachelor’s Degree in relevant field
• Minimum 5 years critical experience in Media, IMC, DME Management, demonstrated understanding of media landscape in Southern & East Africa – either from client, agency or media industry experience.
• Experience in Media, Agency will be an added advantage

Travel : 30%

Job Requirements:

Years of Experience:

Leadership Behaviors:

• DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
• COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
• ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
• INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
• DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.