Chief Commercial Officer at Hivisasa

Job description

The challenge

• We are carving our niche in the $6B advertising market in Kenya through a variety of innovative products and by being one of the few players targeting the SME segment.
• You will spearhead the sales of our five core products:
• Affiliate programs (sport betting, e-commerce, insurance)
• Media buys for marketing agencies and corporates
• SME local listings
• Ad networks (AdSense, Taboola)
• Market research services

Why join us now

We are at a historical junction in Africa where frontier territories are adopting online media consumption habits for the first time, whilst at the same time text/print, video, audio are all moving to the mobile web. Hivisasa operates over vast regions where online content creation is nearly non-existent when compared to population size. Despite experiencing fast economic growth, these regions have scarce and archaic means for local advertisement.

What you’ll be doing

• You will be a member of the senior leadership team, working directly with the founders to develop and direct the company’s monetization strategy and shape the company’s growth.
• You will be responsible for prioritising our monetization efforts to meet company objectives
• You will monitor the market for opportunities and guide the product team on which new and existing products are highest priority for clients.
• You will independently build and manage a team capable of scaling efforts exponentially
• You will work with Hivisasa’s engineering team to make relevant product changes and feature additions.
• You will lead the design and development of innovative digital ad products including interactive widgets and more!
• You will carry out market analysis and analytics to understand the expected performance of products
• Be prepared to get your hands dirty – whenever there are holes or gaps in the team, you will be the one to fill them

What you bring to the table

• 5+ years experience with digital marketing and online advertising
• Cutting edge knowledge of the ad tech space
• Experience building and managing a team
• Demonstrated track record of revenue growth
• Operating experience in Kenya
• Highly curious, driven, independent, gritty, entrepreneurial and analytical
• Highly creative with strong copywriting skills
• Low maintenance, will require frequent travel to rural counties
• Robust cultural empathy
• Persistence and a commitment towards our mission of informing frontier populations and our goal to dominate the local news industry across the continent

Preferred experience

• MBA/MA in business, marketing, or related field
• Established relationships with marketing teams at Kenyan corporates or SMEs
• Experience working with startups across multiple functions
• Experience in sports betting or e-commerce companies
• Experience in the market research industry
• Experience implementing digital ad solutions and a deep understanding of the technologies and platforms involved
• Experience working with ads in markets dominated by the Opera Mini Browser