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  • Posted: Mar 26, 2018
    Deadline: Mar 31, 2018
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    The Standard group comprises The Standard newspapers, The Nairobian, KTN, KTN News, Radio Maisha, Standard Digital and Think Outdoor Services. The Group is looking for a qualified, experienced and self- motivated individual to fill the position of Occupational Safety and Health Officer.


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    Data Scientist

    Responsibilities

    Data Scientist Reporting to the Technical and Analytics Manager, the Data Scientist will be responsible for the following;

    • Fuse consumer data (analytics) from Standard Digital and third-party platforms, user behaviour and advertising data into actionable recommendation and tools.
    • Provide Editorial, Video Production, Social Media, Sales, e-Business and Product development team with actionable insights that will help them to effectively target, engage, and monetize content and customers.
    • Gather, organize and “wrangle” large datasets so as to get actionable insights from them.
    • Process unstructured data into a form suitable for analysis, utilizing custom applications in order to perform necessary statistical analysis.
    • Collaborate with Web Developers to leverage web and mobile platform performance and audience analyses to maximize monetization opportunities and ROI.
    • Establish a segmentation framework to benchmark and monitor user engagement across a variety of user groups. Apply statistical clustering methodologies to relevant user behaviour and monetization data to identify actionable user segments and provide insights and recommendations to improve user experience
    • Assist in the on-going implementation and optimization of business and revenue analytics and behavioural tools and services in conjunction with Web Developers, Editorial, e-business, social media and video teams which includes providing instrumentation requirements, product integration and data collection against programming optimization tools.
    • Enhance and leverage content categorization and taxonomy, as well as monetization related data tools to improve content ROI, including identification of strong content and/or audience sales opportunities.
    • Apply statistical expertise to study correlations between platforms, audience segments, topics and monetization metrics in order to deliver highly effective user experiences for consumers, advertisers, and affiliates.
    • Develop custom metrics, data related tools and alerts to support editorial and product decision processes.
    • Identify key data that’s important to track, and work with Web developers to access it through the APIs available.
    • Support business decisions with ad hoc analysis as needed. • Research current trends in the industry and utilizes up-to-date technology and analytical skills to support their assigned project
    • Prepare technical reports, presentations, and status briefings to communicate status and results of analysis.

    Required Experience:

    • At least 3 years’ experience working in analytics or data mining, digital marketing or quantitative consulting roles with focus on analysis of large data-sets. Experience with web reporting technologies, app reporting tools, Social Media, SEO analytics and APIs.

    Qualifications And Skills:

    • A degree in Applied Statistics, Computer Science, Applied Mathematics or related quantitative field from a recognized institution.
    • Demonstrated experience building statistical models, lookalike models, and turning data into information.
    • Strong knowledge of and experience with classic and new/emerging business intelligence methodologies, data manipulation, database creation, population, maintenance retrieval.
    • Experience with, or knowledge of, data visualization and advanced Microsoft Excel remote data access skills.
    • Passionate about interpreting data into recommendations and insights with the ability to clearly translate complex information to all layers of the organization.
    • Agile & Nimble analytical data junkie who is excited about interpreting data all of the time and learning about what it means and how we can use the info in a news environment.

    Method of Application

    Interested and qualified? Go to Standard Group on www.standardmedia.co.ke to apply

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