• Sales Representative at Kenya Wine Agencies Limited

  • Posted on: 13 April, 2018 Deadline: 20 April, 2018
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    Kenya Wine Agencies Limited (KWAL) is the leading manufacturer and distributor of wines and spirits in Kenya , Eastern and Central Africa region.

    KWAL is looking for well-organized and highly motivated individuals who are result-oriented to fill the following position:


    Territory Sales Representative


    REF-TSR-04-2018-Coast Region

    Reporting to the respective Territory Sales Manager, the job holder will be responsible managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue.

    The role will be based in Coast region.

    Function / Division: Commercial

    Department: Sales and Distribution

    Grade: Grade 8

    Supervisor / Manager Title: Sales Manager

    Job Purpose: The job holder will be responsible managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue.

    Responsibilities and Accountabilities

    • Conduct client visits for existing and potential outlets in the assigned territory in order to achieve the territory given sales targets and ensure sustained business growth.
    • Achieve product availability targets for the assigned territory through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.
    • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.
    • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.
    • Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.
    • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
    • Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.
    • Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.
    • Receive, follow up and resolve all customer queries and complaints in collabollation with the customer service team in an efficient manner.
    • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.

    Minimum Requirements

    • Bachelor degree in business a business related course.
    • A minimum of 3 years’ experience in Sales within a similar environment.
    • Membership in a professional body would be an added advantage.
    • Must possess a clean and valid driving license.
    • Practical experience in use of MS packages and ERP systems.

    Competencies / Attributes

    • Strong oral and written communication skills.
    • Excellent Persuasion, negotiation and influencing Skills.
    • Drive for results with no excuses.
    • Ability to work independently with limited supervision, under pressure and meet deadlines.
    • High levels of professionalism with internal and external customers.
    • High level of integrity.

    Relationships and working contacts

    • Internal – Sales and distribution, marketing, warehousing.
    • External – Consumers, drinks venues, modern trade, HORECA, distributors, stockists.

    Work Environment: This is a field based role with limited Office time.

    Method of Application

    If you feel you meet the requirements for this position, send your updated CV with email & telephone contacts of three professional referees and the application letter quoting the Reference number & Title of the position as the subject to: recruitment@kwal.co.ke

    to be received not later than April 20, 2018.

    Do not attach any certificates/scanned documents to your application.

    Only short listed candidates will be contacted.

    Canvassing will lead to automatic disqualification.


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