Job Vacancy at Co-operative Bank of Kenya

Department Description

We are pleased to announce the following Contract Opportunity in Brand Experience Department within the Consumer Business Unit Division.  In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Brief Description

Reporting to Manager - Segment Assets, the position holder will Work with the brand experience and research/consumer insights to translate actionable consumer insights and sentiment, into the targeted delivery of segment assets that are customer focused to ensure that the business continually grows its market share within relevant consumer segments

Detailed Description

• Creation of a filing system for the archival of receipts, PR’s and PO’s for assets and events
• Working with departmental administrator in raising Purchase Requisitions for assets including but not limited to BLAZE BYOB, Safaricom Jazz, Chapa Dimba na Safaricom etc.
• Shadowing segment assets team and supporting in the delivery of the BLAZE Be Your Own Boss Youth Asset
• Working with brand the activations team to give visibility to and sell key youth products at BLAZE Be Your Own Boss events i.e. Content Pass and BLAZE Bundles
• Reporting back to the segment assets and segments team on the performance of key products against KPI’s at each asset event
• Working with segment assets team and agency to assist in the management of
• mentors and key talent during the summits and creation camps.
• Sourcing and gathering data that can be translated to actionable insights for the marketing, products & segments teams, as well as any other departments that would require research guidance.
• Obtain in-depth competitor information by research field visits & visiting operator outlets and subscribers.
• Project manage key research projects that touch on the brand, from NPS, the brand and other Ad Hoc research projects.
• Proactively seek intelligence on competitor strategy from industry experts, Telecom analysts and other media whilst maintaining highest ethical standards
• Uses knowledge of products, technology, process, systems and policy to solve problems and/or offer recommendations on the way forward for the brand, product, service or experience

Job Requirements

• A University Degree in  Business & Commerce
• Customer facing experience
• Should be curious and eager to learn
• Ability to communicate and present accurate detailed reports to Senior Manager – Assets and Sponsorships & Manager – Segment Research
• Ability to follow up on implementation of recommended action plans
• A cordial working relationship with key stakeholders within the organization that you interact with regularly
• Clear interest in brand assets, market research and people.
• Strives to be a though leader through self-written POVs & publications.