Marketing Executive at Frank Management

Job Responsibilities

• Manage  day-to-day all marketing communications activities for the company
• Contribute in Brand Management through development & execution of initiatives that will improve brand visibility and brand
• Execute the annual marketing plan which should include a shopping mall events plan and ensure that it is delivered within the budget.
• Champion brand activation plans for the implementation of brand’s strategy to support the regional marketing strategy ensuring that the end-markets aspects are aligned with the company goals
• Manage assigned brand portfolio to maximize sales and profit
• Responsible for tracking brand equities and recommending remedial action
• Develop & execute effective product promotions
• Monitoring and analyzing marketing trends with the aim of strategically placing their products
• Analyze and track key financial/marketing data to derive meaningful business insights
• Evaluating and overseeing the execution of marketing campaigns and driving uptake of the services/products
• Liaising with media organizations and advertising agencies on all activations and advertising assignments
• Implement all approved marketing campaigns and brand strategies to achieve agreed KPI’s, from developing the creative brief through to analysis and recommendations.
• Ensure marketing campaigns are delivered in line with overall marketing budget
• Analyze local sales/marketing trends and competitor activity to identify business leads
• Responsible for the Social Media strategy; digital online social and marketing strategies with a goal of increasing visitors to their Digital space
• Oversee sponsorship activities in a bid to increase the visibility of the products

Requirements

• Bachelor’s degree in Business administration/Marketing
• 4 years’ experience in marketing management
• Experience in the FMCG Industry a plus