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  • Posted: Jul 23, 2018
    Deadline: Not specified
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    Lloyds Africa Markets is a Research, Capacity Building, Conferencing and Consulting Company. Our Research has built a niche in the financial services throughout Africa with a current focus on Sub Saharan, West and East African regions covering Banking, Insurance and Mobile Technology.
    Read more about this company

     

    Conference Producer

    Job description

    To produce high quality conferences in Banking and Insurance which meet the needs of our target regions in Africa. To undertake focused research, write compelling conference programmes and profiles, recruit speakers, manage marketing, sales logistics, run conferences on site and to assume ownership for the end to end process of running successful conferences.

    Key Responsibilities

    • Conference Development
    • Assess viability & profitability of conference ideas
    • Identify the target audience for a given conference idea and the most marketable angle on this topic
    • Research content of conference programmes through telephone research
    • Research markets for conference sponsorship, identify target markets for sponsorship and develop unique selling points (USPs) to drive sponsorship
    • Gain a high-level understanding of the target market
    • Research and record competitive events
    • Identify influential stakeholders and other possible partners and develop relationships
    • Write cogent, marketable conference programmes based on research
    • Identify potential add-ons to provide incremental revenue
    • Take overall responsibility for the marketability of conference programmes
    • Identify, approach and confirm suitable speakers
    • Ensure speakers are briefed on the required content of their presentation
    • Negotiate speakers’ expenses where necessary
    • Write effective sales copy for conference brochures and other promotional material as appropriate
    • Oversee design of the conference brochure ensuring key selling points are emphasised
    • Take a strategic view of the positioning of the conference
    • Manage workload to hit deadlines
    • Project Management
      • Produce a detailed marketing brief and liaise with marketer to pass on promotional ideas
      • Identify relevant publications in a given market and potential media partners
      • Identify the Sponsorship and Exhibition sales angle on each conference and provide the Marketing Manager with sponsorship leads
      • Make editorial, marketing and SPEX departments aware of progress of the conference programme as appropriate
      • Run conferences on site and look after conference speakers as necessary
      • Control the conference budget and take responsibility for overall profitability
    • Business Development and Strategic Awareness
      • Keep up to date with broader developments in banking and insurance
      • Build understanding of other company conference topics and awareness of all the company's strategy
      • Develop strategic awareness through monitoring of the competition and the broader business information marketplace
      • Identify gaps in the market for the company to explore
      • Develop contacts at conferences and proactively seek to identify new opportunities
      • Generate new topic ideas and plan research to determine their feasibility
      • Consider the development of new conference formats

    KEY SKILLS

    • Quick Learner in the subject matters
    • Attention to detail,
    • Negotiation Skills,
    • Excellent Interpersonal and Organisational Skills,
    • Communication Skills
    • Excellent planning and Execution,
    • Naturally Energetic

    Method of Application

    Interested and qualified? Go to Lloyds Africa Markets on www.linkedin.com to apply

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