Marketing & Communication Officer at African Touch Safaris

Job Purpose

To support in achieving the company’s communication strategy and objectives which include, Creating awareness, Imparting knowledge, Projecting an image, Shaping attitudes, Stimulating a want or desire, and/or Effecting a sale.

Job Responsibilities

Management and planning- Prepare communication strategic plan and work plans for the department.

• Produce and implement strategic marketing plans to promote ATS brands and services in line with the Company Strategy and Programs.
• Create and implement a promotion strategy for ATS to reach its target market through various types of communication; to persuade clients to use ATS products & Services
• Develop a Marketing Communication Plan to communicate ATS marketing messages to our target customer audience including strategy, competitive analysis, etc).

Marketing communications

• Plan and implement marketing campaigns to consumer and business audiences & stakeholders.
• Use different elements of marketing communications mix- Advertising, Sales Promotion/campaigns, Public Relations, Personal Selling, and Direct Marketing campaigns to promote brands so that similar message reaches a wider audience.
• Advertising- Purchasing advertising space and producing adverts to deadlines. Coordinate with agency in the briefing and rollout of the company’s advertising and PR campaigns and activities.
• Assist sales and marketing management by helping to craft marketing materials and facilitating both internal and external communications.
• Support the Marketing Manager to deliver new business and sales pipelines
• Provide writing and communication support to senior management and respond to media requests
• Develop and update all forms of internal company communications including the intranet. Manage internal communication notices and produce external communications
• Support the Corporation’s corporate social responsibility.

Print management

• Assist with the production of print and digital newsletters, and the ATS Brochures
• Support with promotion for events, campaigns and partnerships
• Maintain proof reading and strong attention to detail when working under pressure
• Work with our partners and internal teams to develop a regular stream of stories that are promoted both internally and externally, via the press, website and our social media channels
• Conduct research, monitoring and evaluation activities to track media, competitors and the marketing environment
• Manage the production and print of marketing materials for target audiences, by writing copy, selecting imagery, ensuring accuracy and media permissions, and following ATS brand guidelines
• Handle all aspects of ATS print production, managing design, proofing and distribution of all publications, leaflets, brochures and publicity material

Material production

• Prepare or commission articles, press releases and other material
• Prepare presentations and speeches
• Produce ATS monthly e-newsletter and e-update
• Maintain ATS online content
• Maintain and update client contact databases
• Manage and update ATS promotional materials
• Produce the monthly and annual reports

Digital marketing

• Manage the ATS website in accordance with guidelines and content plans.  Develop, update, and manage the implementation of the company’s corporate website update and upgrades.
• Write keyword-rich copy for the website to maximize SEO
• Plan, create and edit high quality content to maintain an active social media presence across a range of different social media platforms in line with current trends
• Frequently monitor analytics to measure and improve the ATS digital marketing activities
• Utilized tools such as SEO, paid search, email marketing, video content, and Google Analytics to develop the ATS digital strategy and raise ATS online profile
• Use Deaf awareness and good judgment to respond and communicate appropriately on social media channels

Online- Manage the ATS website and all online marketing communications. This will include:

• Managing ATS email marketing communications, being responsible for planning and delivering effective digital campaigns to the appropriate target audience.
• Ensuring information on ATS website is regularly updated and managed.
• Ensuring third party websites contain appropriate up-to-date information about ATS activities, and ensure that links are established and maintained with appropriate organizations.
• Ensuring that ATS is maximizing online marketing opportunities including search engine optimization and social networking opportunities.
• Monitoring web statistics and providing regular reports of marketing campaigns as necessary.

Brand management – Manage ATS organization and service brands, ensuring consistent use across all communications as appropriate

• Assist in maintaining the company’s corporate identity.
• Ensuring sponsors are credited as required by them.
• Managing and developing brand style guidelines for internal and external use.
• Ensuring correct use of style guidelines by external clients

Signage

• Ensure that ATS and its brands are signed adequately across the site, particularly in the case of the commercial brands. This will include:
• Producing, and liaising with producers of temporary and permanent signage

Research and evaluation

• Undertaking regular market research campaigns existing and potential customers, where appropriate
• Evaluating and reporting on marketing campaigns.
• Liaising with other organizations and partners who are able to undertake research on our behalf.
• Partnerships – Liaising with other organizations and develop joint initiatives to market and promote ATS.
• Event Management- Project manage, with the support of the Marketing Manager, the logistics of external marketing events Organize and host events on behalf of the ATS, such as Anniversaries, Exhibitions, tours and press events

Qualifications

• Bachelor’s degree in Public Relations or Mass Communication or Journalism Master’s degree Postgraduate Diploma in Journalism, Communication, PR, International Relations. Member of Public Relations Society of Kenya.
• At least 6 years public relations experience and 2 years at Supervisory level Strong communication skills, both oral and written. Good writing and editing skills in English.
• Experience in Agency environment
• Proper marketing and communications planning
• Solid understanding of communications and public relations principles
• Ability to rollup it and evaluate PR, Events and Advertising activities.
• Sound computer competency in the Microsoft Office suite and publishing tools.
• Good sense of Creative and design judgment